Mad Men's Don Draper continues to represent Maybelline in 1966 and 68 and Roger Sterling identify's with Beach Boys song "I Just Wasn't Made for These Times" while taking LSD in 1966

I just happened to catch this scene on Mad Men a few weeks ago and was surprised to see this 1960's Maybelline ad still up on the active client bulletin board.

 (in the upper left corner.) 

Mad Men takes place in 1968 this Season. My great uncle Tom Lyle Williams had just sold the Maybelline Company to Plough Inc. December 29th, 1967. 

The same Maybelline ad appeared on Mad Men,

 last Season in 2012.

Roger Sterling, ‘Mad Men”s sophisticated sliver-haired ad executive, went on an LSD trip with help from the 1966 Beach Boys classic ‘I Just Wasn’t Made for These Times

LSD - Beach Boys scene

Beach Boy's I Just Wasn't Made For These Times....
My cousin Chuck Williams BB1 and The Beach Boys

Next week I will be posting the entire 1960's chapter of Maybelline Story, (the chapter that was glossed over in my book.)  It is by far the most extensive "behind the scenes view" of The Maybelline Company ever told, by one of the last living  Maybelline 'Mad Men,' Executives,

 Harris A Neil Jr.  Be sure to check in on Monday.

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Here is another similar Maybelline ad. Tom Lyle Williams, Maybelline's owner, sold Maybelline to Plough Inc. in December of 1967. I was just amazed to see this ad on Mad Men and am so happy I just happened to catch a ...

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Way before the fictional Mad Men series set the world on fire, creating a mega advertising company in New York in the 1960's, there where the original Mad Men of Chicago set in the early half of the 20TH Century, ...

Maybelline's Chicago Headquarters 1915 -1968

Maybelline Building in 1934 withe it's executives, family and employees.  Don't you love the Maybelline truck?

Executive Secretary, Dorothy Molander standing at the Maybelline Building entrance in the 1940's.

Maybelline at 5900 N Ridge Ave, Chicago, IL 60660

This is the main entrance of the (old) Maybelline Building on Ridge Avenue in Chicago.  the script "M" cast into the concrete above the entrance--standing, of course, for Maybelline. 

The four sets of windows on the second floor were the four offices on "Executive Row." They now have curtains, so they've probably been converted to apartments. The glass brick wall runs along the production area as it existed in the '60s. 

The building to the left is a nursing home, built since the Maybelline days. 

Here's a view along the N. Clark Street line of the Maybelline Building. It's all one big store now, but those little entries were each smaller stores when Maybelline was there.

Review.....I have read The Maybelline Story book. I found this is a remarkable story! I cannot keep my eyes off of it! Your Great Uncle Tom Lyle Williams is a true icon of Maybelline! Thank you again!

Stephanie Lee

Thank you to Harris A Neil Jr. for sending me the recent pictures of the Maybelline Building.  Harris worked for the Maybelline Company from 1959 to 1968.  I will be sharing his memories on my Blog over the coming weeks.  

Vintage Hollywood lives on through The Maybelline Story

Tom Lyle Williams and Emery Shaver, standing in front of TL's 
1934 Packard Victoria, parked in front of the Villa Valentino.

Celebrating Cinco de Mayo and remembering our generous and kind uncles, Tom Lyle  Williams and Emery Shaver...Left side, Jeff Welles, Donna Williams, Patty Welles.  Right side, Mary Ann Welles, Floyd Welles, Sharrie Williams.

1960s.  Uncle Emery at Christmas handing gifts.  Floyd and Jeff Welles right hand side of picture.

1960s. Family Christmas with Uncle Emery Shaver at the head of the table.

Excerpt from a letter written by Emery Shaver to his sister Betty during WW ll.

Villa Valentino

6776 Wedgewood Place

Hollywood, 28, California

Friday, Dec. 3, 1943

Dear Betty

Your plans for Christmas sound very practical, however, you must be sure that there are a lot of little, inexpensive games, books, toys, etc. to make the children feel that it is really Christmas.  It is difficult for them to properly appreciate the necessity for budgeting  especially at Christmas time and while I know they will be proud of any new clothes that they may get, yet the heart of childhood is in play, and the most absurdly cheap little distractions mean so much to them.  I am enclosing a check for one hundred dollars, which covers your allowance and my Christmas gift to you and the children.  May I suggest that you take one day to shop in town without the children and with someone who can help you with the packages, getting lots of little inexpensive trifles to please the Children.  Hope you can have a tree and the trimmings.  Remember how much joy we had as children on so little, but with the Spirit of Christmas strong and bright in keeping up the traditions.  It is high time that the children began to realize the true significance of Christmas, and I would impress on the religious meaning of the day, too.  Would it not be a good idea to let each of them have a little money with which to get a few little presents, so that they, too, can share in the joy of giving.

80 years ago, Williams and Shavers in 1923..... Maybelline's founder and owner Tom Lyle Williams right, with the Shaver family, Betty, Bud and Emery. Left, friend, Ches Haines and Tom Lyle's sister, Eva Williams.

Tom Lyle Willams and Emery Shaver shared their lives together for close to 50 years. Read all about it in The Maybelline Story and the Spirited Family Dynasty Behind It. Written by original Maybelline family descendant Sharrie Williams.

Thank you to Floyd and Jeff Welles for sharing pictures and letters from thier uncle, Emery Shaver, with me.

Old Hollywood Glamour 1940 style - Tuxedos, False Eyelashes, Daiquiris and Dancing the Conga.

Excerpt from a diary written by Jane Allen, while visiting the Villa Valentino, with Tom Lyle Williams niece, Annette Williams, in June, 1940. Picture left to right.  Tom Lyle Williams, Jane Allen, Emery Shaver, Annette Williams, Arnold Anderson.

We drove to Pasadena to see a sketch of Tom Lyle's new car.  The artist for Packard had sketched it on a blackboard, actual size, to give tom Lyle an idea of dimensions.  Believe it will be some sporty job. The car will be a long convertible, four or five passenger, cream with red leather upholstering.  From the sketch it looks as if this will be the best looking and most unusual car Tom Lyle has had.  We spent the afternoon waiting for Tom Lyle to get all details settled, and stopped at a Drive-in for a sandwich. Rushed home to dress forEarl Carrolls

 Another big night.  Tom Lyle and Arnold dressed in tuxedos again and we wore formals.  I decided to wear false eyelashes and felt like one of the glamour girls.  Evelyn and Bill went with us to Earl Carrolls, so there were six in the party until around eleven when Emery joined the crowd.  Earl Carrolls beautiful night club, much larger than Ciros, with a stage away from the tables for dancing.

 We all had a turn at dancing, but Annette and Arnold did the Conga with the crowd.  The rest of us were sitting at the table and enjoyed the entertainment.  Had a couple of daiquiris around the table and dinner at ten or ten thirty.  The floor show here was gorgeous with loads of beautiful girls.  The stage was revolving, so there were many unusual arrangements in dance. Bert Wheeler was

 master of ceremonies.

Villa Valentino fountain with statue, ASPIRATION.

  Left Earl Carroll's around two, took Evelyn and Bill home, but didn't get to bed until around 4 A.M.  The moon was beautiful when we got home, and Tom Lyle turned on all the flood lights in the garden.  With the fountain, lights, flowers and moon, the garden was gorgeous.

If you love Old Hollywood Glamour, vintage fashion, make up and classic cars, you will love my book.  The Maybelline Story and the Spirited Family Dynasty Behind it.

Maybelline Founder Tom Lyle Williams, at his Villa Valentino during the 1940s. Originally owned by Rudolph Valentino

Tom Lyle Williams with his nephew Bill Williams at the Villa Valentino

Bad-mitten Court at the Villa Valentino

Lush gardens surrounding the Pool at the Villa Valentino

Excerpt from a letter written by Emery Shaver to his sister Betty from the Villa Valentino, Hollywood, California, dated January 26, 1944

(War time rationing at the Villa)

We have been having a most usual cold spell, but it is not too severe, however, the heat, especially at night, feels very good.  Our garden had been coming along so well, many lovely roses and camellias now, and some azaleas.  Some of our citrus trees are bearing heavily, so we have plenty of oranges, grape-fruit and tangerines.  

Food is scarce and very high.  We just cannot manage to have all our meals at home, so we have to eat out often, however, tonight we are having Lyle's favorite, vegetable soup, a big pot of it, and we will make a meal from that, as there are plenty of vegetable and meat in it - well, maybe I exaggerate a bit - not so much meat.  With gooseberry pie for dessert, it should be a good meal.

 Read more about the Villa Valentino

Maybelline Headquarters at the Villa Valentino - the maybelline story

Nov 02, 2012

Their story is clearly spelled out in my book, The Maybelline Story, but in case you've already read the book and wished for more pictures of Maybelline West, The Villa Valentino and the three men who lived there, here are ...

THE MAYBELLINE STORY : The Villa Valentino and Tom Lyle's ...

Jul 18, 2011

Tom Lyle's family meant the world to him and visited often at the Villa Valentino in the Hollywood Hills, (until it was taken for the Hollywood freeway,) than at his new modern glass and steel estate in Bel Air, California.

Life at the Villa Valentino in Hollywood, in the 1930s.

Jan 14, 2011

Tom Lyle and Emory led a quiet life in the luxury of the Villa Valentino, and didn't flaunt their relationship. In the 1920's and 30's people didn't care much if somebody was gay as long as they kept a false identity in public.

THE MAYBELLINE STORY : Remodeled Villa Valentino becomes a ...

Feb 25, 2011

Valentino's sudden death at 31 from a ruptured ulcer caused worldwide hysteria, several suicides, and riots at his funeral. These same crowds of women haunted the Villa Valentino in Whitley Heights for many years.

THE MAYBELLINE STORY : Rudolph Valentino's Villa in 1936 in ...

Feb 21, 2011

Scroll down and enjoy some of Maybelline's amazing Art Deco advertisements from the 1930's, and further down you will find posts describing Rudolph Valentino's Villa in Whitley Heights after the "Great Lover's" death in ...

Rudolph Valentino's Aspiration, sets the tone for positive thinking.

Sep 09, 2011

Aspiration at the Villa Valentino, Tom Lyle's home in the Hollywood Hills. I believe Tom Lyle, was a major contributor, paying for the statue to be set in De Longpre Park, in 1930. He bought the Villa, placed a copy of Aspiration ...

THE MAYBELLINE STORY : The Latin Lovers Villa becomes the ...

Feb 22, 2011

The Villa Valentino was located in the Whitley Heights section of Hollywood at 6776 Wedgwood Place, but was eventually razed to make room for the Hollywood Freeway in 1949. When Tom Lyle bought the Villa he loved it's ...

THE MAYBELLINE STORY : Hollywood Royalty, Rudolph Valentino ...

Nov 21, 2012

After Valentino's untimely death, Tom Lyle and Emery rented than bought the home in Whitley Heights...named it The Villa Valentino and concentrated on Maybelline's Advertising... while brother, Vice President Noel James ...

Love sick women tear Rudolph Valentino's toilet apart.

Feb 23, 2011

Once the Villa Valentino was finished Tom Lyle put a heavy rustic wooden gate and fortress like walls around it, as well as the 100 trees to protect his privacy. Privacy was of utmost importance to him as he worked from the ...

Maybelline Story brings Romance back to life. - the maybelline story

Sep 15, 2011

Maybelline Story brings Romance back to life. Rudolph Valentino was every woman's Romantic Idol, in the 1920's and even more so after his untimely death in 1926. Tom Lyle Williams, bought the Villa Valentino, around ...

MAYBELLINE GLAMOUR ADS created at Valentno's Villa in West ...

Jan 18, 2011

From the Villa Valentino studio in Hollywood came Technicolor airbrushed photos of stars' faces so flattering and popular that movie studio executives flocked to Tom Lyle to promote the movies their stars were appearing in.

Maybelline Headquarters in the Hollywood Hills - the maybelline story

Mar 09, 2011

Their story is clearly spelled out in my book, The Maybelline Story, but in case you've already read the book and wished for more pictures of Maybelline West, The Villa Valentino and the three men who lived there, here are ...

Maybelline family honors Noel A. for his duty in the Navy - 1945.

Jun 03, 2011

Noel joined the Navy, left Chicago and headed to Southern California where he was stationed in San Diego, close enough to visit his uncle Tom Lyle at the Villa Valentino and Bill of Course. Noel A. at the Villa Valentino with ...

Whitley Heights, Paradise during Hollywood's silent film era.

Sep 29, 2011

Villa Valentino, 6776 Wedgewood Place, Whitley Heights, built in 1922, this was the site of the home Valentino shared with Natacha Rambova in upscale Whitley Heights just north of Hollywood. In 1951 the state of California...

THE MAYBELLINE STORY : Valentino's death mourned at grave site ...

Feb 24, 2011

Tom Lyle's sister's Mabel and Eva with their husbands, Chet and Ches, on the veranda of Rudolph Valentino's Villa in the Hollywood Hills, August, 1937 -. Here's the earliest photograph I have of a Lady in Black (click,) ...

HEDY LAMARR, a plan for mixing beauty with brains, in 1938.

Dec 19, 2011

Chet and Mabel flew to California with Ches and Eva to visit Tom Lyle at the Villa Valentino in 1938. It was a pleasure trip, with some very important business to discuss. "What to do about an IRS suit, looming over the ...

THE MAYBELLINE STORY : Maybelline founder's nephew Bill ...

Jan 25, 2011

Tom Lyle's nephew Bill Williams spent his childhood at his uncle's Villa Valentino and developed a passion for beautiful convertibles. Out of all the classic cars Bill collected and sold during his life, his favorite was his 1977 first ...

THE MAYBELLINE STORY : William Haines and Jimmy Shields - the ...

Oct 21, 2011

Tom Lyle opened an antique store in Beverly Hills, for Emery, where he could meet celebrities, outside the Villa Valentino. Tom Lyle, preferred a secluded life inside the Villa. Haines and Shields had a hand in decorating The ...

THE MAYBELLINE STORY : Automobile designer Alain Clenet's ...

Oct 23, 2011

The nostalgic features reminded him of his childhood in the 1930's, growing up surrounded by his uncle's beautiful custom-designed, Packard's. Tom Lyle's 1939 Packard 120 Convertible Victoria, at the Villa Valentino, where ...

belline Summer-Daze, 1922 - 2011

May 23, 2011

Evelyn Williams, my grandmother, with her brother in law Tom Lyle Williams, her son, (my dad,) Bill Williams and my mother Pauline Mac Donald Williams at the Villa Valentino in Hollywood Hills, 1942.

Maybelline Heiress says "let them eat cake," - the maybelline story

Jan 28, 2011

Maybelline Heiress says "let them eat cake," while filming at her fathers estate. The Villa Valentino, Hollywood Hills, 1945. Rudolph Valentino's Statue, Aspiration symbolized aspiring to the stars and never giving up on your ...

THE MAYBELLINE STORY : Our Darling "Diddy" rests in the arms of ...

Oct 12, 2012

At The Villa Valentino, Eva, June Tom Lyle and Marilyn... in the pool ...... Villa Valentino (6); car guys (8); card mounted products history (1); CARE (1); Carl Perkins (1); Carl Wilson (1); CARLYLE BLACKWELL JR. (4); Carmen ...

THE MAYBELLINE STORY : Maybelline founder Tom Lyle Williams ...

Dec 23, 2010

Tom Lyle Williams with Sallee Allen, Emery Shaver, his niece Annette Louise Williams (Corbet) (his brother Noel and Frances Williams second child) and Arnold Anderson in front of the Villa Valentino in the Hollywood Hills, ...

THE MAYBELLINE STORY : Maybelline King was never to proud to ...

Dec 16, 2010

Tom Lyle bought Evelyn a little Californi

a Bungalow The Maybelline Story, inside peek of a never before told stroy!

Mar 11, 2011

He enjoyed his time with his nephew, swimming in The Villa Valentino's Olympic-size pool, playing badminton, dropping dimes in the slot machine in the game room - decorated like the Hawaiian Islands -or listening to Bing ...

THE MAYBELLINE STORY : My mother's friends included Judy ...

Jan 14, 2013

My father's mother, Evelyn Williams, Tom Lyle Williams, my father Bill Williams with his girlfriend, (my mother,) Pauline Mac Donald at Tom Lyle's Villa Valentino in the Hollywood Hills 1941. Sparkie the dog is in the float.

Tom Lyle Williams and Emery Shaver, together in life and death.

Nov 14, 2011

Tom Lyle and Emery ran the advertising division of the Maybelline Company, at the Villa Valentino in the Hollywood Hills. When the Villa was torn down to make room for the Hollywood freeway, in 1949, they moved to a...

THE MAYBELLINE STORY : Sharrie's upcoming events in October.

Oct 08, 2011

http://vimeo.com/29981530 Click here, to see Sharrie's interview, discussing her father Bill Williams, and his uncle Tom Lyle Williams, at the Villa Valentino. Bill Williams 1977, Series 1, Clenet, will be shown at The Santa ...in West Los Angeles on Kelton Ave., so they would be near him at the Villa Valentino and he could help r

Maybelline Family grows as the next generation is born in the 1940's.

Jul 01, 2011

Tom Lyle bought a 1940 Packard while at The Villa Valentino in Hollywood in 1940. Tom Lyle with is first little niece, Noel and Frances' first grandchild, Annette Huber, born in 1940. . Uncle Ches Haines, 1940, (Tom Lyle's ...

Maybelline Family Glitz and Glamour in California, 1938.

May 24, 2011

Tom Lyle Williams with Mabel, Chet, Ches and Eva at The Villa Valentino - Hollywood, 1938. Catalina California 1938 - left to right, My father Bill, great uncleTom Lyle, my Grandmother Evelyn and my auntie Eva, auntie Mabel...

Maybelline's founder Tom Lyle Williams belief in positive thinking.

Sep 14, 2011

Besides having the statue ASPIRATION, at the Villa Valentino and in Bel Air, representing Rudolph Valentino, and his great success in Hollywood, Tom Lyle, believed in the principals outlined in this brochure, sponsored by...

THE MAYBELLINE STORY : The Gilded Lily, behind Maybelline doors.

Oct 24, 2011

Bob also remembers when The Villa Valentino was taken in eminent domain, for the Hollywood freeway and Tom Lyle bought the lot at the top of Bel Air, to build his steel and glass estate. The story goes. Emery told Tom Lyle ...