Maybelline founder Tom Lyle Williams

My Publisher Bettie Youngs with some of her Author's, Showing Off Their Books at "The Three Tomatoes" Launch Party



Aura Imbarus, Bettie Youngs, Debbie Zipp, Sharrie Williams, Melissa McCartyclick on names

Bettie Youngs Book Publishers: 


Worldwide Distribution
Foreign Rights
Subsidiary Rights
Translations
Motion Picture Rights
Public Relations




"The Royal family of the cosmetic industry." Guest Blogger Jodi Hanson @chaptersandchats reviews The Maybelline Story and the Spirited Family Dynasty Behind it............ 




Growing up in the 70s, the time of discos and over the top makeup, teenage girls, myself included, wanted their lashes as dark and full as possible. We all had the pink and green tube of Great Lash mascara in our makeup bags. I’m middle-aged now and still have Maybelline mascara in my makeup bag. The only difference is I am a little more judicious in my application. So naturally when Sharrie Williams, grand-niece of Tom Lyle Williams; founder of Maybelline, asked if I was interested in reviewing “The Maybelline Story: And the Spirited Family Dynasty Behind it” I readily accepted the offer.


Sharrie Williams takes her readers into the world of the royal family of the cosmetic industry. Picture the Carrington’s from the hit 1980s television series “Dynasty”, change it from oil moguls to cosmetic moguls and you’ll understand what it was like being a Williams. The book is an intimate retelling of triumphs and losses, love and betrayal as Tom Lyle Williams, a teenage boy from small town USA, follows his dream to take the world and make it his oyster on his
quest to being a millionaire.

Maybelline was started when Tom Lyle discovered his sister Mabel’s beauty secret and wanted to share the product with American women. Little did he know that this would begin the journey into a lifelong love story with his little company that turned into a dynasty and the most widely known cosmetic company in the world.

Through the depression and two world wars Maybelline persevered always managing to keep women feeling beautiful through even the toughest times. Mingling with starlets from Hollywood and iconic movie producers the Tom Lyle Williams lived the life only to be dreamed of by millions of people.


Sharrie Williams was born to tell the story of her family. She does it with grace and humility showing not only the successes but the failures of her heritage. I was captivated from the first paragraph greedily pouring over the pages. I highly recommend “The Maybelline Story: And the Spirited Family Dynasty Behind it” is a must read for enthusiasts of memoirs and biographies.


News Girl Don't Cry by Melissa McCarty  on Amazon



Today the host of ORA TV's Newsbreaker, and now calling Larry King her boss, Melissa McCarty worked her way up through the trenches of live television news. But she was also running away from her past, one of growing up in the roughest of neighborhoods, watching so many she knew including her brother succumb to drugs, gangs, and violence. It was a past that forced her to be tough and streetwise, traits that in her career as a popular television newscaster, would end up working against her. Every tragic story she covered were grim reminders of where she'd been. But the practiced and restrained emotion given to the camera became her protective armor even in her private life where she was unable to let her guard down and turned into a weapon that damaged both her personal and professional relationships. In News Girls Don't Cry, McCarty confronts the memory-demons of her past, exploring how they hardened her and how she turned it all around. An inspiring story of overcoming adversity, welcoming second chances, and becoming authentic.

The Aspiring Actor's Handbook by Molly Cheek and Debbie Zipp on Amazon





Simple and concise, The Aspiring Actor’s Handbook is written for those wishing to consider pursuing an acting career. Veteran actresses Debbie Zipp and Molly Cheek have culled the wit and wisdom of a wide array of successful actors from Dee Wallace to Beth Grant, to bring aspiring actors the kind of mentoring perspective so many in the business wish they’d had when they were just starting out.

Readers will learn from personal stories, lessons on getting a career started, managing finances, handling the various “handlers” they’ll encounter, dealing with disappointment, sex in the workplace, and most of all, maintaining integrity in the great unknown of show business.

This is not a book on acting technique or a guide to getting the right headshot or agent, but one that speaks of real-life experiences and how to navigate them with grace and style. It is a collection of real-world advice on what to expect and encouragement on living fully while navigating the rough road of a show business career.



Out of the Transylvania Night by Aura Imbarus on Amazon



'I'd grown up in the land of Transylvania, homeland to Dracula, Vlad the Impaler, and, worse, the Communist dictator, Nicolae Ceausescu-who turned Romania into a land of gray-clad zombies who never dared to show their individuality,' says the author, 'and where neighbors became informants, and the Securitate made people disappear. Daylight empowered the regime to encircle us like starved wolves, and so night had always been the time to steal a bit of freedom. As if bred into our Transylvanian blood, we were like vampires who came to life after sundown!' Dr. Aura Imbarus vividly details Christmas Day 1989, when she, her parents and hundreds of shoppers drew sudden sniper fire as Romania descended into the violence of a revolution that challenged one of the most draconian regimes in the Soviet bloc. Aura recalls a grisly execution that rocked the world and led to five harrowing days of bloody chaos as she and her family struggled to survive. 

Be sure to visit my Hilarious 1964 Saffrons Rule Blog at
http://saffronsrule.com/

The Man Behind the Curtain... Triumphs and Tragedies Behind the Beautiful Public Face of Maybelline


For nearly a century, "Maybelline" has been synonymous with "eye cosmetics"-- But little is known about how a tiny company offering a single product by mail order managed to grow into an international institution.




The Maybelline Story and the Spirited Family Dynasty Behind It,  aims to change that.  It could only be written by someone with insider knowledge. Sharrie Williams is the great-niece of Tom Lyle Williams, the charming and creative, yet remarkably secretive man who founded Maybelline along with his tight knit family, including his brothers and sisters -Noel, Preston, Mabel and Eva - catapulting a little mail order business in 1915 into the most successful and famous eye cosmetic company in the world. 



By digging through family documents, her own memories and the memories of the few remaining people intimately familiar with the founders of Maybelline, Sharrie slipped beneath the public facade of the company to reveal the amazing personalities at its heart. This is an exciting and thoughtful book, part memoir, part history, part family saga, that reveals the triumphs and tragedies behind the beautiful public face of Maybelline.


Chet and Mabel (Willliams) Hewes, and Ches and Eva (Williams) Haines, Hollywood, 1938.






Tom Lyle Williams with Mabel, Chet, Ches and Eva at The Villa Valentino - Hollywood, 1938.



Catalina California 1938 - left to right, My father Bill, great uncleTom Lyle, my Grandmother Evelyn and my auntie Eva, auntie Mabel and uncle Chet.


Read more about the founding of The Maybelline Company from 1915 to 1968 and beyond in The Maybelline Story and the Spirited Family Dynasty Behind It.  

Glamour in Old Hollywood...Friday, June 14, 1940...Things that aren't here anymore




Slept late as we didn't get to bed until late. It seems we don't
find much time to spend at Tom Lyle's Villa Valentino pool these days.



Took a long ride to Beverly Hills and the Bel Air section to see the homes of the movie stars.


Silent Film Star Buster Keaton


The old Buster Keaton home was impressive in all it's  grandeur.


Douglas Fairbanks and Mary Pickford

Saw Pickfair which reeked of wealth.




 Loretta Young's home was very lovely, but we had to catch a glimpse very quickly as the small space at the front gate is the only opening from the drive to the house. The shrubs and trees almost hide the house.


Child Star Jane Withers with Mickey Rooney





Jane Withers had a lovely home.





Of course, we saw hundreds of potential homes and most of them belonged to Stars, but we didn't know which home belonged to which Star.








Had dinner tonight at the Beachcombers. The food was all 

different from any we have eaten before,but delicious.





Had a Gold cocktail before dinner, which set the dinner off fine. I had never tasted a Gold before. It is a rum drink, delicious, but powerful and served only at the Beachcombers.




 This spot is very attractive, all South Sea Island decorations.




After dinner we went to Olvera Street, which is the oldest section of Los Angeles, all Spanish and Mexican. The little shops are all right on the street, and reminded me very much of Juares, Mexico. 




 Tom Lyle bought some perfumed candles for mother and aunt Frances. We saw people in the shop making candles.









In other shops we had our handwriting analyzed, our palms read and caricatures of Annette and me.


Be sure to visit my Hilarious Saffrons Rule Blog taken directly from my 1964 Diary... at http://saffronsrule.com/

Red Hot Lipstick and Maybelline Eyes, Personified 1950's Hollywood Stars and still does today.


Nothing screams Old Hollywood Glamour like Red Lipstick. 


 When I think of the Smokin Hot Film Stars from the 1950's, including Marilyn Monroe, 


Elizabeth Taylor


 and Sophia Loren, 


I think Sexy, Voluptuous, Red, Red lips...and eyes made up with Maybelline.  Vintage Maybelline Fashion was created through Vintage Maybelline Advertisements like this in 1950.


Now, almost 100 years later, Maybelline New York carries on the Spirit of Vintage Hollywood Glamour, with their new Maybelline Color Elixir Lip Gloss in these Hot new colors.



Four generations of women in my family have adored
 the Sparkle and Flash of Red Lipstick in a tube... however,    Maybelline's new Color Elixir Lip Gloss, in Raspberry Rhapsody, Fuchsia Florish and Signature Scarlet,
 with it's flat pliable applicator, shines brilliantly like a
 gloss but has the saturation of a lipstick. 

Which one is your favorite...Mine is Signature Scarlet 

A special thanks to my friend Patrice Irwin Bricker for placing my face in the compact mirror and to my cousin Deborah Lee Westhouse for inspiring this post.


Be sure to visit my hilarious 1964 Saffrons Rule Blog at 

My Maybelline Memories Column in Niche Magazine Winter Issue... Also featuring Sandra Bullock in GRAVITY





Click on Page 91 and read my Column.


Niche Magazine is a Beautiful Canadian Based Fashion and Lifestyle Magazine produced online and in print. The Winter issue features Academy Award Nominee, Sandra Bullock in her new film Gravity.


Official Trailer for Gravity


Academy Award Nominee, Sandra Bullock in Gravity

Be sure to visit my hilarious 1964 Saffrons Rule Blog



Sharrie Williams will be Presenting 100 Years of Maybelline, February 22 in Santa Barbara California





























P.E.O. is a philanthropic organization where women celebrate the advancement of women; educate women through scholarships, grants, awards, loans, and stewardship of Cottey College; and  motivate women to achieve their highest aspirations.



Be sure to visit my hilarious Saffrons Rule Blog at  http://saffronsrule.com/

Maybelline Advertising Genius Ties Civil Rights and Women's Rights together in 1964.




Maybelline was the first Cosmetic Company to feature a Black Model in 1959, Je' Taun Taylor



 In 1964, Great Lash Mascara was born and featured a beautiful young Black Model, who spoke in code, to the growing liberated female market.  The genius in this Ad was connecting Civil Rights with Women's Rights.  1964 was the year that changed America, both Culturally and Politically.   Be sure to see the new PBS Documentary called 1964.




At the age of thirty-five, Martin Luther King, Jr., was the youngest man to have received the Nobel Peace Prize. When notified of his selection, he announced that he would turn over the prize money of $54,123 to the furtherance of the civil rights movement.




Martin Luther King Jr. was the driving force behind the  the March on Washington, which helped bring about the Civil Rights Act of 1964. King was awarded the Nobel Peace Prize in 1964 and is remembered each year on Martin Luther King Jr. Day, a U.S. federal holiday since 1986.








Martha & The Vandellas "Dancing in the Streets"  1964



Be sure to visit my hilarious 1964 Saffrons Rule Blog at http://saffronsrule.com/