Maybelline founder Tom Lyle Williams

Maybelline 1960's Print Ads, The Mad Man Era






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I graduated from Culver City High School in 1965. Here are some great pictures from my Year Book.
https://www.facebook.com/maybellinebook
Can you imagine the time it took to dress up everyday.


Making up for the Senior Play, looking the same as always.




I was very proud to be a National Thespian and part of the Theatre community. I wanted to be an actress and a Maybelline model



Always had to stand out.

I always wanted my name on the Marquee!!!


Here is the cast from Home Sweet Homicide. Can you pick me out of the lineup.



My 1964 High School Diary is now a blog called Saffrons Rule come visit me when I was 17 at saffronsrule.com

NCIS Star Brian Dietzen: my pick to play the part of his Great uncle, Tom Lyle Williams, in The Maybelline Story Miniseries

WATCH Magazine CBS

Brian Dietzen's Dramatic Differences

Brian Dietzen

EYEBROWS THROUGH THE AGES - check out my Maybelline images in the latest issue of Vitality magazine.




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Enlarge to read the article

Thank you for allowing me to use some of your images in our latest issue of Vitality magazine

Kind regards,


 Ruth 

Vitality

Vitality magazine

Vitality magazine is our bi-monthly magazine exclusive to our Members. As the beauty industry’s leading association for over 30 years, we feel it's important to keep our member's up to date with the latest news and events from the industry. The magazine is aimed at trade professionals working in beauty, holistic, hair and nails.

Check out the Vitality magazine and babtac.com media pack.


: VINTAGE HOLLYWOOD MAKE UP 1938 Maybelline ad featuring "Good Housekeeping Stamp of Approval"


By 1938 Maybelline targeted a new market of women - or should I say girls - who had  grown up seeing the little red Maybelline box on their mothers dressing room table.

"If Mother uses Maybelline it must be pure and I can trust it." echoed the young voice of the day,  and with Good Housekeeping deeming it harmless, tear-proof and non-smearing, any sweet sixteen could carry it in her purse without looking improper or worse, "cheap."  

This might seem silly by today's standards, but in 1917 trying to convince a young girl to darken her eyelashes and eyebrows with Maybelline was nearly impossible.  Only prostitutes and actresses dare be seen in public with made up eyes, but by the late 1930's, a new generation of women changed all that.  

Maybelline was the first eye cosmetic company to have The Good Housekeeping Stamp of Approval and Tom Lyle Williams, marked the occasion by introducing Maybelline in a beautiful new red and gold metal case that was crush proof in a young girls purse. 

A true mastermind, Tom Lyle Williams constantly  inspired women to be more beautiful and thus more confident.  In this ad he coined the word, Maybelline Mascara for the first time.  Up until 1938, it had been known as Maybelline Eye Beautifier. 

Read more about the King of Advertising, Tom Lyle Williams and his family in...
The Maybelline Story and the Spirited Family Dynasty Behind It.

Comment....



Dear Sharrie Williams:   I want to thank you very much for all the years of Maybelline Cosmetics products make every women on the planet beautiful and confident! I will look forward in reading the Maybelline Story book!!!    99% of the makeup, I use is Maybelline cosmetics, including: eye shadows  eyeliners, mascaras, lipsticks, lip glosses, foundations, face powders and makeup and eye makeup removers.    Sincerely yours, Stephanie Lee

Original Maybelline Company known as "The Wonder Company" in the Cosmetic Industry





 PEOPLE, CULTURE AND STYLE
by Harris A. Neil Jr. 
One of the of the original executives at Maybelline




Nothing in my work experience, before or since, came close to matching the work environment of the Maybelline Company. The people, from my mentors Tom Lyle Williams Jr. and John Cole on down, were outstanding. Rags Ragland, was the father figure for all of us, the glue that held the place together, no disrespect to Tom Jr.. The management style was professional, but very simple and workable.




COMMUNICATION:

Communication is probably the best indicator of how the company operated. I can’t remember writing or receiving more than a dozen or so internal memos in all my years with Maybelline. If there was an “Employee Handbook,” I can’t remember it. We all knew where we stood, and treated one another with respect and good will. Life was simpler then, with almost no Federal or State personnel oversight except for minimum wage and overtime provisions. There was no OSHA, no ADA, and very few other “alphabet soup” agencies. There was some presence at the City government level. For example, the company had to operate the “Chicago way,” such as the annual courtesy call at Christmas-time from the Chicago Fire Department. Several fire officials would call on Tom Jr., and leave with whatever tribute was prevailing for that year.




ACCOUNTABILITY:

While that streamlined system of communication kept things going internally, things were much more conventional in external affairs. In my case, I had heavy daily contact with our supplier group, and I did almost everything in writing, to put a form of importance and accountability into our relationship. It worked for the most part, and it beat trying to remember what it was that we discussed when so many contacts were buzzing around.



TRAFFIC MANAGEMENT:

As declared by  (Tom Lyle Williallms,) T. L. (as explained in The Maybelline Story), there was no pattern of nepotism within the company. Of course, there was the arms-length relationship, company to vendor, with Deluxe Mascara. Also, Ches Haines was the Maybelline Traffic Manager, responsible for all material and order movement, in and out of our loading dock. The company was 100% dependent on truck movement, so this was a vital function. It could get quite exciting if the Teamsters decided to walk out, or if Chicago had one of its trademarked blizzards.




SPACE MANAGEMENT:

Just as the management group was small in number, so were the personal office needs. In my early days, I worked in the general office area, and there were four private offices on “executive row.” In later years, Mary Ann Anderson came into the company as Vice President of Advertising, and the company converted some apartment space adjacent to the general office and created offices for that function. As mentioned earlier, this expansion also moved further to provide space for the new Computer Department, Credit Department, and for Rag’s now two assistants. Bob Medlin had joined Carle Rollins to assist Rags.




Teamwork:

In addition, Ches and his assistant, Herb Zimmerman, had an office near the Receiving/Shipping areas downstairs. Also, Julius Wagman was a “vagabond,” spending much of his time across town with the action at Munk Chemical Company, but visiting the Maybelline building frequently.
After the management group loosely outlined above, there were many more wonderful employees involved in clerical, production, warehousing, material handling, accounting, you name the function and there were people covering that square. Most of the employees were long-time veterans, although we had newer hires that came aboard with the growth that moved us all.




LEADERSHIP:

The employment profile was a reflection of the neighborhood surrounding the company. We sat in a North Side neighborhood called “Edgewater.” Chicago, like all large cities, was a city of neighborhoods, and Edgewater was a mixed area of single and multiple residences, retail and commercial, but no industrial. There was also a large public high school across Ridge Avenue from Maybelline..Overarching this idyllic pattern of operation was the mostly invisible hand of our founder and leader, Mr. Tom Lyle Williams. He and his California staff communicated mainly with Rags and Tom Jr., but also from time to time with Dorothy Molander, of course, and John Cole and Julius Wagman. I personally never talked with the gentleman, but one time John recorded a detailed guideline for us and I heard his pleasant, deliberate voice.




EXECUTIVE CONFIDENCE:

The telephone was the conduit for all of T. L.’s daily contact, and it was constant. Rags, of course, traveled in his national contacts, and told me one time, humorously, that T. L. would find him at his hotel and go on and on, whether or not Rags could talk right then. When that happened, Rags would just set the handset on the bed and go about what he needed to do. When he got back, T. L. would still be talking and Rags would rejoin the conversation. Rags said he never got caught!




PERSEVERANCE:

This was the pleasant and very active work environment that we enjoyed with one another over the years. It was pleasant and functional without being stuffy. The only cloud on the horizon was that nagging question of how we’d dodge the bullet on the space crunch we were facing by 1967. The answer came one morning in October.    


Maybelline Mystery Solved: Meet Epsom of Epsom Downs Racetrack

Lalique horses head

Lalique horses head

Lalique car mascot “Epsom” as a horses head.

Epsom Downs is a Grade 1 racecourse near Epsom, Surrey, England.  The course is best known for hosting The Derby Stakes which has come to be widely referred to as the Epsom Derby



 the HORSE HEAD MASCOT on Tom Lyle Williams '40 Packard, is a LALIQUE  France  or copy of. 


 Lalique was famous for their crystal Mascot
 of the 20s and 30s.
 Most known for crystal but earlier worked in bronze. These Mascots are  a hobby all its own.

TL most likely chose it from a Lalique catalog

(the Packard today, is owned by Bill Snyder.)




That '40 PACKARD has a lot of Horsepower !!!!!!!!!!!!




Great Book - Love to c it made into a Movie. Has everything for a great Movie. A GREAT GATSBY
and a little more. In Robert Redford younger days
 he would have been a perfect TL.

 B. Keating


Thank you for discovering the history of Tom Lyle Williams 1940 Packard Victoria, horse head hood ornament Mr. Keating, it has been a mystery forever. It's one more piece of the puzzle that makes up a beautiful picture of our Great uncle's passion for custom designed automobiles.

My Agent, is in negotiations with Producers for a Miniseries now. My second book is being edited. 

Sharrie Williams, author of The Maybelline Story



 http://viviennemilburn.co.uk/site/lalique-horses-head/



Christian Dior and Maybelline High Fashion in the 1950's


the New Look of Maybelline, 1952.
Christian Dior was Responsible for dramatically changing the style of the 1950s.  Dior created the” new look” which used lots of fabric and exaggerated the hourglass shape of the female figure. The new look was in direct contrast to the frugal and plain styles during the war, but women and the fashion industry embraced the move back to glamour. 




New Look became revolutionary and strongly popular, influencing fashion and other designers for many years to come. Prominent Hollywood figures and the European upper-class became instant clients. Paris, which had fallen from its position as the capital of the fashion world after WWII, regained its esteemed position due in part to the attention it gained form Dior's New Look.





Maybelline represented high fashion since the 1930s, but when Dior became the mark of excellence, Tom Lyle introduced one of television's most beloved and fashionable stars of the 1950s. 

Maybelline Eyes, late 1950's 

Including Loretta Young who starred in The Loretta Show in the 1950's.  He was a major influence on what the middle class housewife considered high fashion.

My Mother, Pauline Williams, in her
 Dior and Maybelline 1955