Here is an example of how the Hollywood Studio/Star System worked in the 1930's. Paramount Studio's promoted True Confession, a 1937 screwball comedy film starring Carole Lombard, Fred MacMurray, and John Barrymore, by running a "Miss Typical America" contest in a Maybelline advertisement. The winner, Eleanor Fisher is given a small part in the film and the big teen story is splashed in True Confession magazine.
Helen and Ken are a pretty strange couple. She is a pathological liar, and he is a scrupulously honest (and therefore unsuccessful) lawyer... See full summary »
because it's still PUBLICITY.