Thursday, April 3, 2014

Author Sharrie Williams ABC 7, Chicago Interview...The humble start to the Maybelline empire is the beginning of a family saga worthy of a TV mini-series.

Did you know that the Maybelline cosmetic empire was founded in Chicago? In 1915, when my auntie Mabel Williams,
mixed petroleum jelly with coal dust and ash from a burnt cork and applied it to her lashes and brows. Mabel's simple beauty trick ignited Tom Lyle's imagination and the young entrepreneur started what would eventually become a billion-dollar business. Tom Lyle named his cosmetics company Maybelline in her honor.

The humble start to the Maybelline empire is the beginning of a family saga worthy of a TV mini-series. In her new book, "The Maybelline Story -- and the Spirited Family Dynasty Behind It," Sharrie Williams, Tom Lyle's grandniece, relates the history of the cosmetic company and the family that built it. Sharrie presents a fascinating journey through the history of the beauty business and cosmetics advertising, along with the story of a loyal yet dysfunctional family.

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What started as small and family-owned business went on to become one of the largest and well-known cosmetic giant in United States. The Maybelline story set's trends from the sidewalk to the catwalk, bestowing their love for fashion and dynamic colors in the lives of women all over the globe, They have empowered women to create new looks, make a glorifying statement, flaunt their individuality and showcase their creativity. The Maybelline family has always inspired women to feel beautiful and worthy of admiration. Motivated and inspired by established women, Maybelline provides a revolutionary and trendsetting palette of shades that are viable for every woman irrespective of color, creed and ethnicity.

Sharrie Williams Blog... The Maybelline Book at has registered more than 3 million people from Germany, United States, United Kingdom, Russia, Ukraine and other nations. She has spoken to various online and print fashion magazines.

Maybelline has included famous celebrities such as Miranda Kerr, Zhang Ziyi, Jessica White and Sheetal Mallar as their brand’s face. Maybelline has a gamut of products ranging from makeup products for eyes, nails, lips, face to beauty accessories like combs, removers, brushes and curlers.

Be sure to stop by my hilarious 1964 Saffrons Rule Blog at

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