White Eyeliner a fashion trend by Maybelline New York was introduced in the 1960s

Maybelline New York: Trends To Try

ONLY 1 IN PACK Maybelline Eyestudio Lasting Drama Waterproof Gel Pencil, 606 Cashmere White

from Maybeline New York

Ancient Egyptian women and men

 wearing kohl eyeliner, from the tomb of

 Nakht in Thebes (15th century BC)  .https://en.wikipedia.org/wiki/Eye_liner

My cousin Linda Hughes, Maybelline's namesake, Mabel Williams, granddaughter, and I were discussing the origins of Maybelline Eyeliner.  She did a little research and it turns out our great uncle, Tom Lyle Williams, founder of the Maybelline Company was on top of the trends even in the 1920s, when the discovery of, Tutankhamun's tomb introduced the use of eyeliner to the Western world.   Maybelline was the first to package it and the love for colored eyeliner continued to  grow since Maybelline's birth in 1915.

 By the 1960s,  an era associated with many changes     

 in women's fashion, young girls felt freer to apply           

 makeup more liberally. Twiggy once said the secret to    

her exaggerated eyelashes was the Maybelline mascara

 that had bits of hair in it, thickening and lengthening         

her famous lashes.                                                     

I'm going to try the white pencil on my eyes 

and see what I think

Gloria Swanson, Erte', Lash-Brow-Ine and Maybelline kick of the 1920's

Happy New Year and hoping for a Big Year for all in 2014

Between 1915–1937, Erte designed over 200 covers for Harper's Bazaar, and his illustrations appear in such publications, as Illustrated London News, Cosmopolitan, Ladies' Home Journal and Vogue.  Lash-Brow-Ine and Maybelline, first appeared in these magazines at the same time.       

Erte's delicate figures and sophisticated, glamorous designs are instantly recognizable, and his ideas and art still influence fashion into the 21st century. His costumes, program designs and theatrical production sets were featured in the Ziegfeld Follies of 1923.

Tom Lyle Williams also captured the spirit of Art Deco, in his exquisite, Lash-Brow-Ine, and Maybelline Ads in the 1920's. This one features Gloria Swanson, the Queen of Silent Films.

Lash-Brow-Ine

Renamed Maybelline in 1917

Erte' - Ziegfield Follies, Maybelline in the 1920's.

 "Through these portals pass the most beautiful girls in the world."

Ziegfield, 1920s nudes, considered fine art today..

While some deem Maybelline, "The Provence of Whores,"  Erte' and Ziegfeld make it mainstream.

Be sure to visit my Hilarious Saffrons Rule Blog taken directly from my 1964 High School Diary at

http://saffronsrule.com/

GATSBY - LEONARDO DICAPRIO - May 10, 2013

Discover Gatsby’s greatness and compare it with Tom Lyle Williams and the Maybelline Company.

.

Needless to say I'm thrilled there's another remake of The Great Gatsby.  So much of The Maybelline Story and the Spirited Family Dynasty Behind it is cut from the the same 1920's, American Dream fabric.

And who better to play the part of Gatsby than 
DiCaprio.....Big Summer Blockbuster, 2013..... That's marketing!!!

The cars, the fashion and the lifestyle is right out of The Maybelline Story, as well. The only difference is Gatsby is fiction and The Maybelline Story is the real thing.

Check out this great trailer for Gatsby and some posts (below) I did on the Great Gatsby and the Gatsby lifestyle

http://www.maybellinebook.com/2012/01/great-gatsby-and-maybelline-story.html

http://www.maybellinebook.com/search/label/Great%20Gatsby

http://www.maybellinebook.com/search/label/The%20Great%20Gatsby

Gatsby, 2013, starring Leonardo DiCaprio, Tobey Maguire, Joel Edgerton, Carey Mulligan, Isla Fisher, Jason Clarke, Elizabeth Debicki, and Amitabh Bachchan.

Maybelline Roars as the American Dream unfolds in the 1920's.

By 1925 Maybelline was thriving as more and more women entered the workplace and exercised their purchasing power. The company’s advertising budget had reached $15,000 a month, and profits accumulated at ever-growing rates


The family was thriving, too. A period of prosperity and good times blanketed the entire Williams clan, but no one enjoyed it more than Tom Lyle's brother Noel - the driving force behind the Maybelline Company -  Noel James Williams felt the glow of success as Vice President of Maybelline that year and Tom Lyle depended on his down to earth decision making older brother to help "skyrocket Maybelline to the moon," during the prosperous 1920's. 


There was one other reason Noel felt on top of the world that summer of 1925 - after two darling daughters, Helen and Annette, Frances had given him his boy!  Baby Noel Allen Williams was a golden haired boy and the pride and joy of his successful father.  He was to grow up like a Prince, never knowing the harsh reality America and the rest of the world would face five years later when the stock market crashed.  But for now, America and Maybelline enjoyed it's "Hay Day," and it was a time for big dreams, big cars and big futures.

Read more about Noel James Williams enormous contribution to the Maybelline Compnay during the prosperous 1920's in The Maybelline Story and the Spirited Family Dynasty Behind it 

Thank you for following my blog and tell your friends!   
Sharrie Williams.