Maybelline founder Tom Lyle Williams

Showing posts with label Maybelline Story. Show all posts
Showing posts with label Maybelline Story. Show all posts

Struggle being Gay in Hollywood during the last 100 years


Gay Life in in Hollywood 1920s through 2022.


Sharrie Williams, Author of the Maybelline Story.




During the 1920s, also known as the "Roaring Twenties," there was a significant cultural shift in the United States and many other parts of the world. This was a time of great social and political change, and the gay community was no exception.


While homosexuality was still stigmatized and criminalized in many places during the 1920s, there were also some significant developments for the gay community. In particular, the 1920s saw the emergence of a visible and organized gay subculture in major cities such as New York, Paris, and Berlin.


In the United States, the 1920s marked the beginning of the "Harlem Renaissance," a period of great artistic and cultural flowering among African Americans in Harlem, New York. This was also a time of increased visibility and acceptance for the gay community in Harlem, as many LGBTQ+ people found a sense of belonging and support within the Harlem Renaissance's artistic and intellectual circles.


Despite this increased visibility and acceptance, however, homosexuality was still largely taboo and criminalized during the 1920s. Many LGBTQ+ people lived their lives in secret, and those who were open about their sexual orientation or gender identity often faced discrimination and persecution.


Overall, the 1920s were a time of great change and cultural upheaval for the LGBTQ+ community, with both challenges and opportunities.


Gay life in 1930s Hollywood 



Tom Lyle Williams Christmas of 1967. Shortly after selling the Maybelline Co. To Plough Inc.


Life for gay people in 1930s Hollywood was likely very difficult, as homosexuality was not widely accepted or understood at the time. Many gay people in Hollywood during this period likely had to keep their sexual orientation hidden in order to protect their careers and personal lives. There were no openly gay celebrities in Hollywood during the 1930s, and it was common for gay people in the entertainment industry to be closeted for fear of being ostracized or discriminated against. This often meant leading a double life, as many gay people in Hollywood during this time were forced to marry people of the opposite sex in order to maintain the appearance of conformity.


Hollywood in the 1940s was a difficult place for gay men and women. The film industry was extremely homophobic, and many people in the industry remained in the closet for fear of being ostracized or losing their careers. It was a time when homosexuality was heavily stigmatized and discriminated against, and there was a great deal of fear and misunderstanding about it. Many gay people in Hollywood lived secret lives and kept their sexuality hidden from the public. It was not uncommon for studios to insist that actors and actresses hide their homosexuality or face blacklisting. Despite the difficulties, there were a few openly gay people in Hollywood during this time, including actresses Tallulah Bankhead and Alla Nazimova, and actor William Haines.


Conditions for gay people in Hollywood did not improve significantly in the 1950s. Homophobia and discrimination were still widespread, and many gay people in the film industry continued to hide their sexuality for fear of losing their careers. In the 1950s, the Hollywood blacklist was in effect, and many people in the film industry were accused of being communists or having communist sympathies. This blacklist also targeted gay people, and many were blacklisted or forced to leave the industry because of their sexuality. Despite the challenges, there were a few openly gay people in Hollywood during this time, including actors Rock Hudson and Montgomery Clift, and director James Whale.


 The 1960s were a time of significant social and cultural change, and this included greater acceptance of homosexuality. However, gay people in the United States still faced a great deal of discrimination and legal challenges. Homosexuality was classified as a mental illness by the American Psychiatric Association until 1973, and many states had laws that criminalized homosexuality. In Hollywood, gay people were still largely closeted, and there was a great deal of fear and stigma surrounding homosexuality in the film industry. Despite these challenges, the 1960s were also a time of growing visibility and activism for the gay rights movement. The Stonewall riots in 1969, in which gay people fought back against police harassment at a gay bar in New York City, are widely considered to be the beginning of the modern gay rights movement.


The 1970s were a time of significant social and cultural change, and this was especially true in Hollywood. While the film industry has always been home to a diverse range of people, the 1970s saw the emergence of a visible and influential gay community in Hollywood.


During this time, many gay actors, writers, and other industry professionals were able to be more open about their sexual orientation than ever before. This was due in part to the increasing acceptance of LGBTQ+ people in mainstream society, as well as to the efforts of gay rights activists who worked to promote visibility and acceptance.


However, it was still a difficult time for many LGBTQ+ people in Hollywood and beyond. Homosexuality was only fully legalized in the United States in 2003, and many gay people faced discrimination, marginalization, and even violence.


Despite these challenges, the gay community in Hollywood played a vital role in shaping the cultural landscape of the 1970s and beyond. Through their work in film, television, and other media, they helped to bring LGBTQ+ issues to the forefront of public consciousness and worked to create a more inclusive and accepting society.


The 1980s were a time of significant change for the gay community in Hollywood and beyond. While the 1970s had seen the emergence of a visible and influential gay community in the film industry, the 1980s saw the continuation of this trend and the growth of a more vocal and activist gay community.


During this time, many gay actors, writers, and other industry professionals were able to be more open about their sexual orientation than ever before, and there were a number of high-profile individuals who came out publicly during this decade. This increased visibility helped to promote greater understanding and acceptance of LGBTQ+ people, and many gay rights organizations were founded or gained greater prominence during this time.


However, the 1980s were also a time of significant challenges for the gay community. The HIV/AIDS crisis, which began in the 1970s, continued to have a devastating impact on the gay community, and many people lost their lives to the disease. In addition, LGBTQ+ people continued to face discrimination, marginalization, and violence, and there were several instances of violent attacks against gay individuals during this decade.


Despite these challenges, the gay community in Hollywood continued to thrive and make a significant impact on the cultural landscape of the 1980s. Through their work in film, television, and other media, they helped to bring LGBTQ+ issues to the forefront of public consciousness and worked to create a more inclusive and accepting society.


The 1990s were a time of significant change for the gay community in Hollywood and beyond. While the 1980s had seen the continuation of the trend of increased visibility and activism among LGBTQ+ people, the 1990s saw the further growth of a more vocal and politically active gay community.


During this time, many gay actors, writers, and other industry professionals were able to be more open about their sexual orientation than ever before, and there were a number of high-profile individuals who came out publicly during this decade. This increased visibility helped to promote greater understanding and acceptance of LGBTQ+ people, and many gay rights organizations continued to work towards equality and acceptance.


In addition, the 1990s saw a number of significant legal and political victories for the gay community. The "Don't Ask, Don't Tell" policy, which had prohibited openly gay individuals from serving in the military, was repealed in 2011, and the Defense of Marriage Act, which had defined marriage as between a man and a woman, was struck down in 2015.


Despite these victories, the gay community in Hollywood and beyond continued to face significant challenges. The HIV/AIDS crisis, which had had a devastating impact on the community in the 1980s, continued to be a major issue, and LGBTQ+ people continued to face discrimination and violence.


Overall, the 1990s were a time of significant progress for the gay community in Hollywood and beyond, as they worked towards greater acceptance and equality


The 2000s were a time of significant progress for the gay community in Hollywood and beyond. While the 1990s had seen the growth of a more vocal and politically active gay community, the 2000s saw the continuation of this trend and the further advancement of LGBTQ+ rights.


Hollywood Gay life in the 21 Century 


During this time, many gay actors, writers, and other industry professionals were able to be more open about their sexual orientation than ever before, and there were a number of high-profile individuals who came out publicly during this decade. This increased visibility helped to promote greater understanding and acceptance of LGBTQ+ people, and many gay rights organizations continued to work towards equality and acceptance.


In addition, the 2000s saw a number of significant legal and political victories for the gay community. The "Don't Ask, Don't Tell" policy, which had prohibited openly gay individuals from serving in the military, was repealed in 2011, and the Defense of Marriage Act, which had defined marriage as between a man and a woman, was struck down in 2015. These and other victories helped to create a more inclusive and equal society for LGBTQ+ people.


Despite these victories, the gay community in Hollywood and beyond continued to face challenges. LGBTQ+ people continued to experience discrimination and violence, and the HIV/AIDS crisis remained a significant issue.


Overall, the 2000s were a time of significant progress for the gay community in Hollywood and beyond, as they worked towards greater acceptance and equality.

THE FABULOUS MAYBELLINE STORY BY HOT BEAUTY REVIEWS

 






I love reading books. Some books are good, some great, but ONLY a couple of them are exceptional like the book "The Maybelline Story". This is really a MUST to read. You will be smitten by this book, it is fabulous! You will be instantly transferred to the last century of Hollywood glamour and beauty, but also you will be witnessing the hard work of the founder of iconic Maybelline - Tom Lyle and his family. When I started to read this book, I forgot about the world around me. I was just reading and reading. I couldn't put the book down. Tom Lyle, founder of Maybelline was a remarkable person, businessman from the very early age.He saw opportunities everywhere. He wasn't afraid of any challenges. He had a driving force and strong belief that hard work would lead to success. And his finely tuned instincts paid off. In the book I learned about "harem secret". What is it? The core business of the Maybelline brand. You will found out, when you will read the book. I like the company philosophy that every woman deserves to look her best. Every marketing guru should "learn" about newspaper headline "Miss Maybelline Stops Traffic", where a coincidence is more than years of planned marketing. This book can easily be valuable marketing textbook. Who is Miss Maybelline? It is Evelyn B. Williams. Independent, strong and confident woman with style, muse of Tom Lyle. WHAT I LEARNED FROM THE BOOK: 1)Never say never 2)Glamour is just civilized sex. 3)Eating canned spaghetti, can be act of patriotism. 4)The most important, that "Feelings have to be hidden and a smile should be your umbrella" by Evelyn Williams aka Miss Maybelline What an exciting family saga, full of hard work, pain, intrigues, disappointments but also joy, glamour and fortune with shocking and unexpected end. I already can see a great movie in the future about it! And Sharrie you are a very talented writer. If you are interested to buy the book, you can do it at: http://www.maybellinebook.com/p/buy-my-book.html. Book is sold out at most bookstores, I had hard time buying it! By Marietta Spiska If you have any questions, inquiries, please contact us at blog@hotbeautyreviews.com

Ladies we owe a debt of gratitude to a young lady called Maybel Williams Maybelline's namesake



The resourceful girl had a flash of inspiration and burned a cork, mixed the ashes with some Vaseline and then applied it to what was left of her lashes. In an instant she resembled a Hollywood starlet! ‘Eureka!’ – mascara was born ! Not exactly of course. The art of dying lashes goes back to Cleopatra, but there was no removable cosmetic of this kind that a woman could buy over the counter
.
Her brother Tom along with his brother Noel took this idea and developed Lash Brow Line – the worlds first commercially available mascara.In 1916 he changed the name to Maybelline – named after – you guessed it – Maybel Williams! The name being a combination of Maybel and Vaseline !

1920-lash brow-ine—early-Maybelline product
Eugene Rimmel is also credited for producing the first petroleum jelly mix but the product that we all know and love today is without question down to the success of Maybelline. The story of Maybelline is not only one of glamor and success but of mystery and intrigue which until recently has remained untold. The big money did not actually come in to the family until the company was sold in 1967.
1930s Maybelline makeup ad
In 1978  came the mysterious murder of the original  ‘Miss Maybelline’ – who died when her home was bombed. Maybelline heiress Sharrie Williams – Miss Maybelline’s grand-daughter  and Tom and Maybel's great niece – now tells the true story – and I can certainly say it has all the ingredients of a real dynasty drama in her book “The Maybelline Story” Sharrie has very kindly agreed to talk to Glamourdaze.
Sharrie , can you give us a quick synopsis of the Maybelline Story?
SW: The Maybelline Story traces the history of cosmetics in America and how one simple eye product caught the imagination of the public. Yet, unlike any other book about beauty, it reveals the never-before-told story of this man who invented mascara, Tom Lyle Williams (my great uncle)–a private figure who hid from the public because he was gay. To stay safe from the scrutiny of the press and government (which in the early thirties deemed mascara the “province of whores and homosexuals), Tom Lyle cloistered himself behind the gates of his Rudolph Valentino Villa and, with the help of his lifetime lover Emery, ran his empire from a distance. The deeper Tom Lyle went into hiding, the more his sister-in-law and ultra-ego Evelyn (my grandmother,) struggled her way to the spotlight. Attracted to bad boys, she married one–Tom Lyle’s playboy brother Preston (my grandfather). From that moment on, Evelyn used the Maybelline name–and later, its money–to reinvent herself from circus ballerina to flamboyant flapper, extravagant socialite to dinner theater star. Now, after nearly a century of silence, this true story celebrates the lives of a forgotten American hero–one man forced to remain behind a mask, and one woman whose hunger for beauty ultimately destroyed her. Spanning three generations, The Maybelline Story shows the hidden haunts of sudden fortune, and the tragedy that ensues when vanity lets loose. Finally, it speaks to women s’ decade-long desires–to be beautiful and be loved–and asks the question: At what price, beauty?
What is interesting is that the whole family became involved in Tom’s enterprise starting with your great uncle Noel along with your grandad Preston and grand aunt Eva! Did Mabel have anything to do with the business?
SW:Tom Lyle renamed his first eye beauty product Lash-Brow-Ine, to Maybelline in honor of his sister Mabel who gave him the idea for mascara, in 1915.  She had burned her lashes and brows tried to make them grow back and look darker by mixing a concoction of Vaseline and ash from a burned cork in her hand and applying it to her brows and lashes.  Tom Lyle took the idea to a chemist and Maybell Laboratories was born.
Your Grandmother Evelyn became the first Miss Maybelline ?
SW: My grandmother got that title when she opened a Dinner Theater in Hot Springs Arkansas in 1978.  She promoted herself as Miss Maybelline  “Last of the Red Hot Mama’s!” Her story ends in tragedy.

Evelyn Williams with her glamorous sisters Verona-and–Bunny-1922
What are your memories of visiting your grand uncle Tom as a young teenager ? I suppose there was lots of free make-up on the go !
SW: My favorite memory is driving all my best girlfriends up to his  estate in Bel Air California, in my blue and white 1957 Chevy so we could get some samples of Maybelline for a raffle our Club was having. He not only gave us the raffle samples, he gave us a giant box of Maybelline products to split up between us. It was the most exciting thing that could happen to a bunch of 17 year old High School girls – a years supply of our favorite cosmetics for free!

Tom-Lyle-Williams—Maybelline-founder

Sharrie-Williams-with-Tom-Lyle–Maybelline-founder
As Maybelline took off with glamorous stars like Clara Bow lending their name to the brand – it must have been very exciting. Did your grandfather Preston and your great uncle Tom Lyle enjoy the trappings of Hollywood and all that went with it? It appears that while Preston partied – Tom kept his nose to the grind- stone and concentrated on developing Maybelline.
SW: Yes! Tom Lyle worked to build the brand using the biggest Stars in Hollywood to represent Maybelline and his brother, my grandfather Preston ran to Hollywood to hob nob with them.  Especially with Clara Bow.  However, it was also Preston who called his brother and said, “get out here, it’s Paradise.”  Tom Lyle and his partner Emery flew to Hollywood and soon rented Clara Bow’s Beach House in the Malibu Colony.  All very exciting in those days.
1920s Maybelline makeup

Clara-Bow-wears-Maybelline-mascara
Is it true that Tom bought and moved in to Rudolph Valentino’s old home?
SW: Yes!  After Rudolph Valentino died in 1926, Tom Lyle and Emery rented Clara Bow’s beach house a couple of years, and then rented Valentino’s home in the Hollywood Hills for another couple of years.  They loved the home so much that Tom Lyle bought it, had it remodeled and named it The Villa Valentino.
Tom must have been a true romantic because he remained with his life partner Emery for 50 years until he died !
SW: He and Emery met in Chicago when the Maybelline Company was just getting off the ground.  Emery was in theater and very flamboyant, talented and brilliant.  He helped Tom Lyle write the Maybelline ad’s that appeared in movie magazines.  When they moved to Hollywood, Emery continued to write copy for  Maybelline’s spectacular advertisements and remained by Tom Lyle’s side until his untimely death in 1964.  They were devoted in life and are even entombed together in death.

Sharrie Williams Dad – Bill Williams as a boy with his mother Evelyn, his uncle Tom Lyle and Tom Lyle’s lifetime partner Emery Shave sitting on the running board of a 1934 Packard
In December of 1967 the company was sold and your father”s family came into considerable fortune. Did this affect your life?
Your grand mother Evelyn married again late in life and had her will changed. Did this cause much upset?
SW: My father, was raised by his mother Evelyn and his uncle Tom Lyle, after his father Preston died.  When the Maybelline Company sold, my father inherited a fortune overnight and all of our lives changed.  It was a blessing and a curse, having so much so soon and it went to my grandmother’s head.  She was always beautiful even in her 70′s and when she got involved with a younger man and quickly married him, she took us all out of her will.  It was a nightmare to say the least, but it forced me to finally grow up and develop myself into a real person.  When I was young and so spoiled by my grandmother I never cared to do anything but shop and look beautiful.  After her death I wanted to go back to school and write my book.  It took many years, but in the end The Maybelline Story was told.
1940s Maybelline makeup ad.
The original Miss Maybelline – was your grandmother Evelyn whose famous quote was “Many a wreck is hid under a good paint job” .

Her story ends very tragically in an unsolved murder . Tell us what happened?
SW: She followed her new husband to Hot Springs Arkansas in 1974 and found out he and his ex-wife had plans to kill her and take all her money.  She survived, but got mixed up with a business partner who exploited her in the Bible Belt.  She opened her Hollywood Palace Dinner Theater and receive death threats.  You have to read the book to find out what really happened to Miss Maybelline.
Now Sharrie – be honest – do you wear Maybelline cosmetics yourself ?
SW: After The Maybelline Company sold and we were so well off . I must admit I stopped buying Maybelline and instead bought Cosmetics from Neiman Marcus. One day in my 40′s I decided to try Great Lash again and was amazed at how good it was.  I stopped using Estee Lauder mascara and started using Great Lash.  It is still the one Mascara in my make-up bag today.
Are you still proud of today’s brand of Maybelline ?
SW: Oh definitely.  Maybelline is still the number one Cosmetic brand in the world – and a Great Lash Mascara is sold every 1.7 seconds somewhere around the world.  Maybelline New York is owned by L’Oreal today and has a tremendous advertising budget…..I must admit their commercials and print ads are spectacular.  They also have a much larger line of products than the original Maybelline Company, which makes them appealing Globally.  I’m proud that the little Maybelline Company that started off with a $500 loan almost 100 years ago, is a multi-billion dollar Corporation today.  And to think that it all began with my great uncle, Tom Lyle Williams a 19 year old entrepreneur with a good idea.
If you want to read the story for yourself – treat yourself to The Maybelline Story.

Like her Nana Evelyn – Sharrie Williams herself was and remains a beautiful and glamorous woman, of whom Tom Lyle must have been justly proud, so we finish this post with a slight amendment to the following well known quote ” Maybe it’s Maybelline or maybe she was born with it !”
Glamourdaze interview with author, Sharrie Williams

"The Maybelline Story" Chinese Edition available on Amazon $19.99 Polish Translation available now


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The Maybelline Story now Holds Foreign Rights Translations: Spain/Spanish –Chinese, Estonia and Poland

Maybelline Story epitomizes the Entrepreneurial Spirit, woven into the fabric of the 20th Century through one little company that became a Global Phenomenon... 


"POSTCARDS TO MY FAIRY GODMOTHER" my new Blog celebrating Maybelline's 100th Birthday.






Be sure to stop by and get a peak of my beautiful Sharrie Williams Author Website at www.sharriewilliamsauthor.com and see more reviews of my book, or buy a signed copy The Maybelline Story.

You can also visit, POSTCARDS FROM MY FAIRY GODMOTHER,  daily, by clicking on this link, docu-bloglocated on a page at the top my Maybelline Book Blog, or going directly to  http://docu-blog.blogspot.com/




If you read my book, The Maybelline Story and want to know more about what happened after the book ended, my new Blog, "Postcards to my Fairy Godmother," will surely answer in a most amusing almost addictive way many questions.

 In this ultra-fun over the top narrative, my story unfolds in a diary written to my Fairy Godmother... hoping she'll make my dreams come true...


Like Cinderella, I eventually come out of the ashes of my past and into a life I never dreamed possible.   In the beginning I'm a real Material Girl times +10, who only sees value in life as money, property and prestige.


 But, with the help of my Fairy Godmother, or perhaps my own conscience, I eventually grow up and discovers the real meaning of true wealth...which is love and a healthy Spirit.


Over the years, I discover I have a brain and the ability to make my own dreams come true... Well, maybe with a little help from the Stardust my Fairy Godmother sprinkles on my life... but, surely it does happen and It's a real crazy ride, one you won't want to miss.  



                  POSTCARDS TO MY FAIRY GODMOTHER...



TRUE CONFESSIONS THROUGH THE EYES OF THE AMERICAN DREAM


I turned 20 in 1967 and was a contestant on a T.V. show called "Dream Girl". As usual, I lost to a brunette who was a "That Girl" Marlo Thomas look alike... while I came in second in my long blond wig, mini skirt and white vinyl boots. I was a copy of Nancy Sinatra, singing "These boots are made for walking," but the judge, William Shatner, "Captain Kirk, from Star Trec," chose the Marlo look alike over the Sinatra look alike.

I was pretty much a living doll on the outside but a sad little confused girl on the inside, looking for the love and approval I needed to feel good about myself. I had lost connection with the real Sharrie, and was now just a puppet, or a pawn used by who ever, and the major who ever seemed to be Nana. continued at http://docu-blog.blogspot.com/2015/01/postcards-to-my-fairy-godmotheris-nana.html