Maybelline founder Tom Lyle Williams

My Guest Blogger Letty Rising had a hard time when it came to wearing Maybelline until her two daughters opened her eyes.

Letty Rising
I might be considered to be a most unlikely candidate to contribute to a blog that focuses on make-up! In truth, make-up has been something I historically could not be bothered with. Though I was a tomboy with a definite girlish streak, I never felt compelled to wear make up in my teens, or even into my 20’s. The idea of putting something on my face and then wiping it off each day seemed exhausting. From my vantage point it was repetitive, dull, and a waste of my time. Besides, I didn’t want to succumb to cultural pressure that demand I try to be someone I’m not and I believed at the time that make-up was something that society forced upon women.


Letty and her two girls, Zoe and Maisie
I recall proclaiming, “If some boy doesn't think I’m pretty just the way I am, well….I wouldn't want to be with him anyways!”

After the birth of my first daughter in my early 20’s, I decided that I wanted to buck conventional trends and dress her in androgynous clothing. I was bothered by societal pressures which insisted that girls wear pink and boys to have footballs smattered all over their clothing. I didn't want my daughter to succumb to the societal insistence of conventional beauty and glamour. I wanted her to be drawn towards things that fed her soul, not towards the superficiality of “bling:” flashy dresses, jewelry, and make up.

Letty and Zoe
You can suspect how I responded when my daughter was given an extensive make-up kit by her beloved aunt at the tender age of three! As a child born 3 days after Christmas, she was showered with a multitude of gifts during the holiday season, and I quickly saw that Auntie was not the only one who thought it would be a good idea to buy make up for my very-precocious-but-still-only-3 year-old daughter! Along came the kit from grandparents, then friends. When I gently protested (and I mean gently, as I’m not a person to make waves), the response was, “Yes, but she LOVES make up!”

Letty and Maisie
They had quietly noticed what I had been denying, in that my daughter was fascinated with the very things I tried so hard to keep away from her. We purposely had a television that only played movies, so that she would not be barraged by endless advertisements. I rarely took her to department stores and instead did much of my shopping when she was with her father or at play dates with children of my like minded friends, who all focused on organic, holistic living.

 I was determined to raise a healthy,

 conscious daughter who didn't conform to societal expectations of anything…including beauty.
During this crossroads moment in time, I did something that I've had to do numerous times since: I let go. I let go of my own prejudices and biases, and let my daughter enjoy what she enjoyed. And here began my intimate  relationship with make-up. It was through my daughter’s fascination and interest that I became more fascinated. After all, a little mascara to brighten the eyes, and some gloss to add shine to my lips…

Zoe with Maybelline Blush
why not? And you know what, I liked it. This isn't to say that I became an avid make-up wearer. I’m still too lazy for everyday application, but I delight in wearing it on special occasions, and even on not-so-special occasions.

I came to learn that my daughter wasn’t interested in make up so that she could please society, conform to social norms, or anything of the sort. She used make up as one of her many vehicles for self expression. She liked to change her look frequently as a child, and while I didn’t allow her to wear make-up out of the home very often, she dressed up regularly at home. 
Maisie putting on Maybelline eyeliner
She loved putting together outfits, and painting her face, and she became good at it. Her younger sister shared a nearly equal amount of interest in make-up, and when she was old enough to engage in pretend play with her older sister, they were doing themselves up for imaginary weddings, parties, princess tea parties, and so on.
When the kits were used up and the luster of buying make up wore off for the relatives it was time for me to replenish their stock. 
Maisie putting on  Maybelline eyeliner
I didn't know much of anything about make-up, except that I did wear just a little, some mascara, some eye liner, and a touch of lip gloss on occasion. I went to the store and bought the only make up I knew of…Maybelline. Perhaps it was the “Maybe it’s Maybelline” commercials that I listened to while sitting on my mother’s lap during episodes of General Hospital. Yes, it was. I chuckled to myself that I was a victim of the marketing strategy that preys upon comfort and familiarity. I placed my ego aside, and purchased some Maybelline make-up for my daughters, and haven’t looked back.
Zoe with Great Lash mascara
Just a few weeks ago, my youngest daughter, now 14, became aware that I was going on a sort of “date.” She says to me, “Mama, we need to put some make-up on you. Here, come sit down, so I can help you.” She pulled out my Maybelline wand, and began growing my lashes, at the same time chastising me for not trying to look my best. My 16 year old daughter chimed in: “Mom, when you put time into taking care of yourself, you feel better about yourself. It isn’t really about looking good, it’s about feeling good.”

So, my view of make-up has changed, rather drastically, because of my two greatest teachers.
Zoe and Maisie
They taught me that make-up doesn't always have to be about pleasing, or about trying too hard. They taught me that make-up can be a means for self-expression, and also, a means to feel good about ourselves. Wearing make-up doesn't have to mean that I am giving away my power to a patriarchal society that objectifies women (thank you, Women’s Studies courses in college!). It can be a means to an end for self-empowerment, and that is something I can get behind.
Letty Rising
Thank you for this adorable post Letty, you have been the teacher and the student when it comes to your two precious angels.  They say when the student is ready the teacher will come.  In your case, you had to wait until the girls were old enough to make up their eyes with Maybelline... before you were ready to follow their reflection!!!

 You have beautiful expressive eyes and I love seeing them made-up with Maybelline. 

You're definitely model material Letty, so flaunt it because you've got it.


        Maybe they're born with it.....Maybe it's Maybelline. 



Maisie and Zoe

Maisie and Zoe


Maisie



Zoe



Zoe and Maisie's friend Soleil


Soleil

Friend Letty on Facebook at http://www.facebook.com/letty.rising

COSMOPOLITAN MAGAZINE EDITOR HELEN GURLEY BROWN HAD A BIG INFLUENCE ON ME IN THE 1960'S.

"She was the sexiest suffragette of them all." —Lorraine Candy, The Daily Mail
"If she wanted to sleep with a man, she did."
—Suzi Parker, The Washington Post


American author, publisher, businesswoman and editor-in-chief of Cosmopolitan magazine for 32 years (from 1965 until 1997), Helen Gurley Brown, has passed away at the age of 90 years old.

                  Helen Gurley Brown dishes it to young ladies.



July 1965
Brown shocked America in the 1960's with her book"sex and the single girl" then carried on doing it for 3 decades as the editor of cosmopolitan magazine, from 1965-1997.. Sex talk, voluptious models and titillating cover lines were all created by her influence.  She would dispense advice on how to “properly” carry on an affair.  The series Sex and the City would not exist without her. There would be no Carrie Bradshaw.

Helen on sex: "If only one of you is in the mood, do it. Even if sex isn’t great every time, it's a unique form of communication and togetherness that can help you stay together with a good degree of contentment."

Sharrie Williams and Pearl Peskin, 1965.
I had just graduated from Culver City High School when Helen Gurley Brown became editor of Cosmopolitan magazine and her first issue came out in July, 1965.  My friend Peal was the first to buy the new issue and we quickly browsed though it to gather sex tips for young ladies heading to College.  We considered the new "Cosmo" a female Esquire, bordering on a respectable Playboy magazine for young girls.  Being a virgin, I was especially interested in Helen Gurley Brown's advice on sex and I never missed an issue of "Cosmo"..... hoping to become an actress, Playboy Bunny or an Airline Stewardess.....  But in the end I wound up taking Browns other advise, "Marry a decent, good, kind person who will cherish you." which I did and lived happily ever after for a long time."


The AMC show, Mad Men, takes place during the 1960's, just as Helen Gurley Brown was changing the way young single girls viewed themselves in the work place. Another 60's flashback show is Pan Am, about 4  interesting women leading complicated lives, ranging from affairs to broken engagements to international espionage. Along with these to sexy shows was The Playboy Club.  Sadly Pan-Am and the Playboy Club have been canceled I hear.  But my point is, obviously I wasn't the only young girl seeking the kind of attention Brown was selling in the 1960's if three network and cable stations produced shows on the same line of thinking.  So needless to say, Brown not only had tremendous influence on me and my girlfriends she is still influencing the media today.  So Rest in Peace Helen, you may not be missed but you sure didn't miss a trick in an era so thirsty for what you had to say.


Between 1964 and 1968 Ultra Lash was the sexy breakthrough mascara every girl had in her make-up case.  I had the thrill of being part of the excitement when Ultra-Lash, Ultra Brow and Ultra-Shadow were introduced to the public and you can read all about that and the 1960's from my point of view in my book, The Maybelline Story and the Spirited Family Dynasty Behind It.  Thank You for following the Maybelline Book Blog and if you'd like to be a guest blogger, just contact me at maybellinebook@gmail.com and give me your idea along with a few pictures and contact information.  Check my past guest bloggers by looking under past posts on the right hand side of this page.

1930's Maybelline ad painted by Zoë Mozert, the most famous female pin-up artist of her day

1930's Maybelline ad painted by Pin-Up artist Zoe Mozart.



Zoe Mozart painted hundreds of magazine covers and movie posters during her career. Mozert frequently was her own model, using cameras or mirrors to capture the pose. Her paintings are best known for their pastel style and realistic depiction of women.







 

Daniel Vancas, pinup and glamour artist, art restorer, art publisher of 25 years. Paints in the style of Elvgren Vargas, Moral and Zoe Mozart. Vancas is an artist for commission work in his field of expertise.  He also owns branding and (c) on over 100 pinup and glamour art images. He has a large art archive of works as well.  Vancas can be commissioned for new works, or licensed existing works. He also have several other artist and photographers with whom he has working contracts and they often work together on projects. 

Daniel Vancas web site http://www.vanguard-gallery.com 
Jean Harlow painted by Zoe Mozert between 1933-1936
Zoe Mozert painting a Pin-Up Model in the 1940's.


Zoe Mozert Painting a reflection of herself in the mirror.


Zoe Mozert being painted in the nude by artist Ed Moran
Jane Russell in The Outlaw. Poster painted by Zoe Mozert.



Zoe Mozert's Maybelline ad would appear in a Movie magazine like this.....painted by the artist.


Past posts I've done featuring Zoe Mozert.  http://www.maybellinebook.com/search/label/Zoe%20Moezert





Perry Como singing "So I Love You So." featuring Pin-Up Girls painted by Zoe Mozert.

Guest Blogger Alicia Dufour says "Check out Sharrie Williams new website at sharriewilliams.com"

In response to the post I wrote on Marjorie Woodworth http://www.maybellinebook.com/2012/08/sexy-glamor-shot-of-maybelline-model.html Alicia Dufour writes about what she has learned from Miss Woodworth's Hollywood career.
I am an actress, model and singer/songwriter. I am also a professional belly dancer and vintage pin up model. I have been performing on stage for over 20 years and recently filmed my second movie. I was honored to bring life to deputy Karen Harper for the Lunatopia/Baylor Film production of Vertical (starring Marshall Bell, Irene Bedard, Elsie Kate Fisher and Wolfgang Bodison, with director Stephen Savage). I am just at the precipice of what I hope to be a long and fulfilling career. I have learned the value of having a great makeup artist, and how important makeup and beauty are in my industry.
I grew up watching my mother wear Maybelline products and always associated Maybelline with what was beautiful and with glamour. And now as an adult, I have a makeup kit worth well over $800 (in addition to my rather large collection of makeup that I use for daily wear) and have used makeup to make me both beautiful and glamorous... as well as frightening. And Maybelline has always been a staple in my house and my career.

The lovely Marjorie Woodworth was both glamorous and at the start of her career when she became a Maybelline model. (wow! wouldn't I love to be featured by Maybelline at this point in my career!!) But for all of her looks and talent, she had a surprisingly short career. She was out shined by other rising talent and her career never took off and she is now remembered in a collection of amazing and beautiful photographs and B movies. She truly was a stunning beauty and it is sad to think what could have become of her talent.
In an industry so driven by looks and beauty, I've already learned that I need to enjoy each moment because I never know how long I will have to enjoy it! For all of the hard work that every actor, musician, producer, director, cinematographer and photographer (atc) does, we need to remember to fully embrace each and every moment we get to do what we love.
I remember a story I heard once about another couple of beauties: Julia Roberts and Dolly Parton.  While filming Steel Magnolias, Julia commented to Dolly regarding how cool she kept in the sweltering heat. Dolly's response was simply that she was doing the one thing she had always wanted to do, so what was there to complain about? I love this. I know the road ahead of me is long. But every 'no' get is one step closer to the next 'yes' and the next opportunity to bring life to some new character. And to me there is nothing more beautiful than that.
Vintage 1950's - 1960's Pin-Up girl Alicia Dufour.


 
                                                     Alicia Dufour.
Photos caption info:
photo by Mikel Healy
photos by Brandy Nichole Photography
Alicia Dufour as Karen Harper - movie still from Vertical by Lunatopia/Baylor Films
Alicia Dufour as Zombie - makeup by Alicia Dufour, Redlands Shakespeare Festival Haunted Grove
Alicia Dufour as Allie Kat, Pin Up Model
photo by Sven Ellirand
actress
www.twitter.com/alicia289
http://www.youtube.com/user/
AliciaDufour
AliciaDufourActress
aliciadufour
Alicia thank you for the great post.  I agree with you about appreciating the the good times when they into your life and not taking them for granted.  Someone once told me that when the Rolls Royce pulls up, get in and enjoy the ride while it lasts and when it's over, get out and be grateful for "the time of your life" you had..... while riding in it. So when we think of Marjorie Woodworth's fairly short career in Hollywood, we should be happy for her, because she did something few people will ever experience in their lifetime and she left us a legacy of beauty, glamour and dreams of a 15 year old girl with beautiful Maybelline eyes!!!!  

I look forward to hearing about your career and when anything exciting comes up please come back and do another great post.


My Sincere Best, Sharrie Williams


The feature film Alicia is working on now is called Vertical by director Stephen Savage premieres in Jan 2013: http://t.co/0eQ4bYIM Vertical will premiere at the Idyllwild Cinema Festival http://t.co/hPY4Ul4Z

Carole Lombard and Fred MacMurray star in 1938 film, True Confession, introducing "Miss Typical America" Eleanor Fisher.




Here is an example of how the Hollywood Studio/Star System worked in the 1930's.  Paramount Studio's promoted True Confession, a 1937 screwball comedy film starring Carole LombardFred MacMurray, and John Barrymore, by running a "Miss Typical America" contest in a Maybelline advertisement.  The winner, Eleanor Fisher is given a small part in the film and the big teen story is splashed in True Confession magazine.

Eleanor Fisher, now Miss True Confession as well as Miss Typical America has not only become a Maybelline Model, she has a chance of becoming a Movie Star.


Eleanor Fisher and Fred MacMurray in a publicity shot for True Confessions magazine, promoting themselves, the film,  Paramount Studios, Carole Lombard and director Wesley Ruggles, which is a what it's all about in Hollywood.


This article in True Confessions Magazine, promotes make-up artist Max Factor, transforming Eleanor Fisher, from a simple school girl into a glamorous actress ready for her closeup with Carole Lombard. 

 True Confession.
Lombard's career had been flying high since the release of Twentieth Century in 1934, which had begun her friendship with Barrymore. Although Barrymore, by 1937, had become an uncontrollable alcoholic and his career was severely fumbling, Lombard personally requested him for the role of Charley Jasper.


Helen and Ken are a pretty strange couple. She is a pathological liar, and he is a scrupulously honest (and therefore unsuccessful) lawyer... See full summary »


This poster was painted by the famous Pin-Up artist Zoe Mozart, who's work was known for being glamorous and sexy, it was perfect for ad campaigns for cosmetics such as Maybelline and for Hollywood films. In 1937 Zoe was hired by Paramount Pictures to create this poster for   


Cover also painted by Zoe Mozart.  Carole Lombard appeared in the February 1938 True Confessions Magazine, which came out at the same time as the film was being shown at neighborhood movie houses.

In the end, the film was not a great success and Eleanor Fisher went back to being anonymous.  However the Hollywood Studio-Star System was great as far as publicity was concerned. Maybelline sold truck loads of mascara, the Stars added more luster to their famous names and Paramount continued to be an ever expanding movie factory. So I guess in this instance, I can't say anything bad about The System, because there's actually no such thing as bad publicity... Why?...

because it's still PUBLICITY.