Maybelline founder Tom Lyle Williams

Maybellline Story gets Honorable Mention in Hollywood Book Festival and Runner up in Best Beach Read The Maybelline Story

HOLLYWOOD BOOK FESTIVAL NAMES WINNERS for BIOGRAPHY/AUTOBIOGRAPHY
You just can't put it down!!
  Best Beach Read, Runner up, 
 The Maybelline Story


The sixth annual festival honoring books that deserve greater attention from the film, TV and video game communities.

The authors and other winners in the competition will be honored July 22 at the Roosevelt Hotel in Hollywood


WINNER: Life, on the Line – Grant Achatz and Nick Kokonas
RUNNER-UP: Unraveling Anne – Laurel Saville


HONORABLE MENTIONS:
Winchell and Runyon – Trustin Howard
A Fall to New Heights – Sidney Andrews
The Kennedys – All the Gossip That’s Fit To Print – Darwin Porter and Danforth Prince

The Maybelline Story – Sharrie Williams with Bettie Youngs

When Someday Comes – Joe Markko
Box of Mustaches – Stan Evans
On Toby’s Terms – Charmaine Hammond
Walking the Tiger’s Path – Paul M. Kendel
Solacers: A Memoir – Arion Gomakani

                                        Best Beach Read, Runner up,
                                          The Maybelline Story

My Aunt Bunny, Nana's sister, at Lake Zurich, Chicago, 1931. She didn't read the Maybelline Story..... she lived it.  

An Exotic International Face Represents Maybelline in the 1950's.

Maybelline's sophisticated  image for the 1950's has an international appeal, telecasted around the world on Black and White Television.



                   Maybelline a name trusted for over 95 years.

An American company that's lived through the decades - is now owned by L'Oreal of Paris and renamed,
                        MAYBELLINE NEW YORK.
Read the true story about the global brand that's still the number one mascara, preferred by, REALLY SMART WOMEN THE WORLD OVER, in.....
                       THE MAYBELLINE STORY.


Debbie Reynolds ushers Maybelline into the 1950's

Maybelline embraces 1950 with the fresh young face of Debbie Reynolds.

Arnold Anderson, Debbie Reynolds, Tom Lyle and Sparky at TL's home in Bel Air California, 1950.     


Debbie Reynolds was signed at the age of 16 by Warner Bros., but her career got off to a slow start. When her contract was not renewed, Metro-Goldwyn-Mayer (MGM) gave her a small, but significant part in the 1950 movie Three Little Words, then signed her to a seven year contract. In her next film, Two Weeks with Love, she had a hit with the song "Aba Daba Honeymoon". However, it was her first leading role, in Singing in the Rain (1952), that set her on the path to fame. By the mid 1950s, she was a major star.

Tom Lyle and Arnold Anderson, Maybelline's in house artist and photographer, did the photo shoot for MGM's newest starlet, Debbie Reynolds, when she appeared in Three Little Words.   The next year Tom Lyle focused on Television and sought a more sophisticated face to represent Maybelline.

Click here to see 18 year old Debbie Reynolds in her first film, Three Little Women, 1950.

Click to see Debbie Reynolds sing Tammy, 1957.


Mali African Print reversible Tama-bag and wrap skirt on the way.  It will be worth the wait, hold on.

Proceeds from the sale of Bags and skirts as well as a portion of the Maybelline Story will go to the nonprofit organization in Mali, Instruments 4 Africa, check it out on the right hand side of the blog.

Beach Boy Al Jardine and Chuck Williams sing "Surfin USA".

Beach Boy Al Jardine invites BB1, Chuck Williams up on the stage to sing along with the band last week at Santa Barbara's Music in the Park.  Long time friend of Mike Love and the rest of the Beach Boys since the early 1970's, Chuck has endearingly been called  "The Beach Boys Number 1 fan!"




Al Jardine says he looks forward to holding Dennis Wilson 's drum sticks given to Chuck by Dennis in 1983 before his untimely death, drowning, after falling off his yacht in Marina Del Rey, California.





Al Jardine singing "Surfin USA." 



Al Jardine.



Al Jardine calls chuck up to the stage to sing along with the band.



Friends for over 40 years, Chuck Williams greets
 Al Jardine with a handshake.



Chuck singing "Surfin USA" along with the band.


BB1, Chuck Williams singing with the Band.  I really 

think Chuck has a fascinating memoir about his life in the Maybelline family and his longtime relationship with Mike Love and the Beach Boys.

                     

Click on video to see and hear the Beach Boys singing Surfin USA, at the Live Aid Concert, 1985.


Click here to go to Al Jardine official Website





           THE BEACH BOYS 2010 - " New " Recording  
                          DON`T FIGHT THE SEA

An unfinished Beach Boys recording from 1978 completed in 2010 by Al Jardine . It features the vocals of Brian Wilson , Carl Wilson , Mike Love ...



Side note: Germany is one of the Maybelline Blogs most loyal followers and this could be why - Maybe Germans love The Beach Boys too!


Surfing is one of the premier adventure and recreational activities in Germany. People usually not only from Germany but also all around the globe love to visit Germany for surfing in its exotic locations.



If you think that is interesting, check out

 The Beach Boys on the Mike Douglas Show, July 8th 1969. Part 1: 2 and 3.














Al Jardine and the Surf City All Stars, Santa Barbara, 2011, singing Runaway.

A DAY AT THE VILLA VALENTINO.....Tom Lyle with his nephew's living the California Dream, 1946.

Tom Lyle with his nephew's Noel Allen and Dick Williams at the Villa Valentino on the 4th of July, 1946.


Tom Lyle, Noel Allen, Sparky and Dick Williams living the California Dream on the 4th of July, 1946.


Dick Williams, (Noel A. and Dick are Noel and Frances' son,) with Sparky on the diving board with Unk Ile looking on in 1946.





Tomorrow I will be posting Noel Allen's son Chuck Williams BB1, with Al Jardine of the Beach Boys for the 4th of July, so stay tuned for some great shots on the stage in Santa Barbara California.  Also hold on, Tama Bags and skirts with Maybelline books on the way!!!

No Star on the Walk of Fame for Tom Lyle Williams.

HOLLYWOOD CHAMBER Of COMMERCE

  WALK OF FAME COMMITTEE ANNOUNCES NEW WALK OF FAME..HONOREES FOR 2012 


HOLLYWOOD, CA. June 21, 2011 —A new group of entertainment professionals in Motion Pictures, Television, Radio and Recording have been selected to receive stars on the Hollywood Walk of Fame, it was announced today by the Walk of Fame Committee of the Hollywood Chamber of Commerce. These individuals were chosen from among hundreds of nominations to the committee at a meeting held on June 17, 2011 and ratified by the Chamber's Board of Directors.

The Walk of Fame recipients for the year 2012 are:

MOTION PICTURES:
Jennifer Aniston, Vin Diesel, Scarlett Johansson, John Lasseter, Malcolm McDowell, Sumner Redstone, Kate Winslet and Richard Burton (posthumous)


Tom Lyle Williams wasn't chosen unfortunately, because only one posthumous nominee is chosen in each category once a year.  Tom Lyle Williams was nominated under Television for his groundbreaking commercials.  The Chamber of Commerce didn't feel Tom Lyle Williams body of work was worthy, as far as being part of Hollywood itself.  Maybe they are right, his body of work encompassed Advertising and Marketing.  Even though, he was a pioneer in the Hollywood Star System, as well as being The King of Advertising!  Read The Maybelline Story yourself and let me know your opinion!!


TELEVISION:
Valerie Bertinelli, Matt Groening, Mariska Hargitay, Patricia Heaton, Marg Helgenberger, Walter Koenig, and Adam West
RECORDING:
Pepe Aguilar, AMERICA, Boyz II Men, Hal David, David Foster, Vince Gill, Jennifer Lopez, Ann and Nancy Wilson (Heart) and Barry White (posthumous)

RADIO:

Ellen K.
“The committee has selected a fabulous slate of stars to add sparkle and luster to the Hollywood Walk of Fame over the next year, as well as to generate a once-in-a-lifetime Hollywood experience for many of the visitors who stop by when their favorite personalities are having their stars placed in the world-famous sidewalk of the stars,” said John Pavlik, chair of the Hollywood Walk of Fame Selection Committee.

I will be posting more exciting news about cousin Chuck Williams known as BB1 - "Beach Boy One."   Chuck is considered the # 1 Beach Boy Fan among the Beach Boys themselves.  BB1 sang with Al Jardine this week at Santa Barbara's Summer in the park series.  Want to know anything about the Beach Boys,  ASK CHUCK!! 







Maybelline Family grows as the next generation is born in the 1940's.

 Maybelline continued growing in the background, while the Williams Family took center stage in the 1940's.

Maybelline truck heading out to deliver cases of Maybelline in Chicago, during the 1940's
Tom Lyle bought a 1940 Packard while at The Villa Valentino in Hollywood in 1940.

Tom Lyle with is first little niece, Noel and Frances' first grandchild, Annette Huber.



Uncle Ches Haines, 1940,  (Tom Lyle's sister Eva's husband,) was in charge of shipping for the Maybelline Company.  He is seen here with his son Bobby Haines in the middle and Tony Williams. 

   Tom Lyle's sister Eva with her husband, Ches  Haines, at their 19 year old daughter Marilyn's wedding in 1948.  The Groom was Dick Westhouse. Their first      born son Richard Gerald was born the next year.     

Ches and Eva with their first grandchild,
 Robert Westhouse. 

Tom Lyle's brother Noel with his wife Frances visits  California in 1945.

Noel Allen and Jean Kilroy's wedding, 1949, left to right, George and Helen Williams Huber, with their little  boy, John Huber, Neppy Williams-Corbett, a bridesmaid holding her child, a friend, Kathleen Huber, Annette Huber, the groomsmen with Best Man Dick Williams, (Noel Allen's brother.)
 


Author of The Maybelline Story, Sharrie Williams
Sharrie's sister Donna Williams
Charles Allen Williams, aka, Chuck, BB1, 


Check back tomorrow and see Chuck with Beach Boy Al Jardine in Santa Barbara California, singing on stage last night, 6-30-11. 




Click Glen Miller's Stardust, Romance from the 1940's.

Maybelline launches it's brand on television in the 1950's.

Maybelline had it's Biggest year by the end of 1949 and profits continued to rise in the 1950's, when Tom Lyle launched Maybelline's  "Before and After" advertisements on television...  Baby Boomers would become the largest generation in history and ultimately  the most powerful spending machine in the world. 



Maybelline - 1949 - "Before and After."







Maybelline's California Girl, Norma Christopher, 1947.

  Maybelline's 1947 Queen of the Tournament of Roses, Norma Christopher, a real California Girl.




































Tournament of Roses Rose Queen History
A place of honor is reserved in each Rose Parade® for the float carrying the Royal Court. Every September more than 1,000 young women vie for the honor of riding that float - participating in a month-long interview process designed to find those participants with the right combination of poise, personality, public speaking ability and scholastic achievement.



Norma Christopher Queen of the 1947 Tournament of Roses.
When it's all over, a Rose Queen® and six Rose Princesses will reign over the Rose Parade and Rose Bowl Game®. They will attend nearly 150 public and media functions during their year in the spotlight, spreading the word about the Tournament and Pasadena wherever they go.

Post War America ushered in a new image for the girl next door and Maybelline as always, lead the parade! The All American face of California's sun kissed college co-ed was now in the spotlight, while the glitz and glamour of War-Time, Pin-Up Girls, tore away to a more natural, simple "life's getting back to normal" beauty.

Tom Lyle chose the "California Girl," with her laid back casual yet elegant style, to represent the face of Maybelline in 1947.  A new target market was created as young women busy planning weddings, having babies and moving into their GI loan homes in the suburbs, didn't have time to look like a Movie Star.  The 50's were right around the corner as the Boomer generation was being born. 

I wish they all could be California Girls, said best by the California Beach Boys, click below to view and get the feeling of the California lifestyle.

Also speaking of California Girls, the Beach Boys and having fun fun fun, check in next week when, The Maybelline Store, will have The Tama Bag and wrap skirt ready to be sold along with a copy of The Maybelline Story.  Have a great summer and tell your friends to check in and see what's coming up on The Maybelline Blog.


Maybelline and the teenage market, Post WW ll, USA.

Maybelline was readily available in drug stores after World War ll and the average teenager was able to purchase Maybelline mascara, shadow and pencil for one dollar.   
Maybelline ad, 1946

The movies pumped out teenage movies so fast that every talent scout from every Motion Picture Studio in Hollywood had their eye's open for the next big thing.

L
Schwab Drugstore, 1949


Lana Turner a 16 year old student at Hollywood High was discovered while having a soda at Schwab's drugstore and soon become Hollywood's most gorgeous "sweater girl," in the late 30's. 

-- Lana Turner in They Won't Forget, the film that launched her career and labeled her "The Sweater Girl"



 Click on tribute to Lana Turner.



I don't think any young girl was more influenced by Maybelline ads in Hollywood glamour magazines than Norma Jean Baker, (Marilyn Monroe,) in Post WW ll


Marilyn Monroe on the cover of Yank Magazine, 1945.
1946 Maybelline ad appealing to the average girl
after WW ll.

In 1975 the film Goodbye Norma Jean was filmed at my father's home in Palm Springs.  Many of my friends and family were extras, wearing costumes from the 1940's.  See below for a few pictures of my sister Donna Jean Williams, during the filming with her friend, Gerry Marks.
Donna Jean Williams in our dad, Bill Williams, Model-T truck, taking a break from filming Goodbye Norma Jean.
Gerry Marks in the background, with the Model-T truck loaded with supplies for a shot in the film.
Inside my fathers living room where a party scene was being shot. Gerry Marks, with one of the cast, and my sister Donna Jean Williams dressed 40's style posing for background shots.


Marilyn Monroe - Photograph​s - At Tobey Beach by Andre DeDienes (1949)

How Norma Jean Baker became Marilyn Monroe
Monroe became one of Blue Book's most successful models; she appeared on dozens of magazine covers. Her successful modeling career brought her to the attention of Ben Lyon, a 20th Century Fox executive, who arranged a screen test for her. Lyon was impressed and commented, "It's Jean Harlow all over again."[22] She was offered a standard six-month contract with a starting salary of $125 per week. Lyon did not like the name Norma Jeane and chose "Carole Lind" as a stage name, after Carole Lombard and Jenny Lind, but he soon decided it was not an appropriate choice. Monroe was invited to spend the weekend with Lyon and his wife Bebe Daniels at their home. It was there that they decided to find her a new name. Following her idol Jean Harlow, she decided to choose her mother's maiden name of Monroe. Several variations such as Norma Jeane Monroe and Norma Monroe were tried and initially "Jeane Monroe" was chosen. Eventually, Lyon decided Jeane and variants were too common, and he decided on a more alliterative sounding name. He suggested "Marilyn", commenting that she reminded him of Marilyn Miller. Monroe was initially hesitant because Marilyn was the contraction of the name Mary Lynn, a name she did not like.[citation needed] Lyon, however, felt that the name "Marilyn Monroe" was sexy, had a "nice flow", and would be "lucky" due to the double "M"[23] and thus Norma Jeane Baker took the name Marilyn Monroe.