Maybelline Story review from Maybelline’s first African America model's Great granddaughter

  Maybelline's first African American Model, Je'Taun M. Taylor, 

Je'Taun M. Taylor, Maybelline's first African American model, 1959, read more about this amazing woman, click link.

http://www.maybellinebook.com/2016/02/jetuan-m-taylor-maybellnes-first.html



Review by Chane' Haynes,
Je'Taun M. Taylor's Great Granddaughter

Hi Sharrie️ how are you? Prayerfully better than ever! I have just closed your beautifully written book on its last chapter....and might I say that is one hell of a story!!!!!!! I loved and enjoyed every minute of it....up until that last part....with Nana....I can't stop crying.....who would be that sick and heartless....I despise Danie....my heart aches and goes out to you and your family....on the contrary this story inspired me....you and I have dealt with tremendously the same pain it's crazy....the weight thing I'm still trying to conquer, kudos to you....and my grandmother Cherie was just like your Nana....personality wise always seemingly judgmental yet only wanting the best for us......your story ignited a fire in me that I thought died long ago....it inspires me to to go full head on unapologetically with my dreams and to keep fighting the good fight no matter what life throws at me....your whole family were fighters not only verbally but physically and emotionally....it made me feel as though I was reading about my family without the money lol....I felt indulged in the story as if it were happening in front of my eyes....this book definitely deserves airtime for a movie and 5 amazing stars....I'm not saying that just to be saying that, you definitely can change the route in someone's life just by inspiration and this book was just that! It gave me life, hope, and sadness took me through so many emotions but I loved every bit of it....I would love to write a book just don't know where to start....you know your blessed if you can inspire and change someone through text who has never met you, and that you are! Thank you for this special gift....it will remain with me forever and all the lessons it has taught me.....I will continue to read this book lol I could never get tired of it. Thank you for your story.

Review by Mami-Melay Tati Taylor

Je'Taun M. Taylor's Great Granddaughter

One of the ‪#‎Best‬ books I've read in my 23 years of living hands down!! ‪#‎TheMaybellineStory‬ by Sharrie Williams ....a memorabilia that seeps drama, laughter, pain, pleasure, wealth, wisdom, inspiration and hope all in one....also gives very knowledgeable tactics on advertising, marketing and entrepreneurship for the business mind as well as inquires inside scoop on how the beauty industry operates....Definitely is going to make a great movie and I can't wait to watch! 5⭐️⭐️⭐️⭐️⭐️ A ‪#‎MustRead‬ go get your copy!! click the ‪#‎link‬ to show this amazing story support...and if not this show will still move forward. Y'all be blessed✌🏽️👌🏽

150 Black-owned businesses. I was so happy to see that people still care about helping these companies thrive! The link is here: https://www.websiteplanet.com/blog/support-black-owned-businesses/

Sharrie's eating disorder couldn't be fixed with the "Perfect Life"

https://youtu.be/E0gJtOE_bok

https://youtu.be/S9dnmBigFXs

Watch Sharrie Williams on the "Bulimia Sucks Podcast". With Physiologist and Host, Kate Hudson Hall. 

When Sharrie married Gene Dorney in 1973, the groom had  Evelyn, Bill and Tom Lyle's approval and the young couple was expected to go on and have a perfect life.  Gene after all was a handsome, young attorney with with a bright future and Sharrie imagined her life would be one of perpetual entertaining in her beautifully decorated home, buying designer clothes from her father's designer dress store in Newport Beach's famous Fashion Island and playing the part of the young “Maybelline Queen” in waiting. 

Then her grandmother, Evelyn, squandered her fortune, was murdered, and Sharrie's marriage ended.



Broken by the chain of frightening events, she sat in her art- deco living room holding her five-month-old baby, not knowing where to begin.  Her addictive lifestyle had overshadowed loving relationships, shopping had replaced spiritual growth and drugs helped free her hungry heart.


After separating from her husband, she realized, with the help of a therapist, that money, glamour, food, alcohol, drugs, and superficial attention couldn’t replace what she was secretly yearning for.  She was unable to look past her own reflection - until the mirror shattered and her life was in shreds.  Her therapist told her It would take hard work to change the course she was on and reprogram old patterns of isolation, depression, addictions and loneliness.  She could no longer live her life waiting to show up at the next event looking smashing, yet unapproachable.


Months of therapy turned into years, but eventually maturity forged a real person with meaningful values. Sharrie worked with a nutritionist who helped her clean up her bloodstream and taught her how to adhere to a healthy diet. She joined a woman’s support group where she was shocked to find out that people were inspired by her story.  She joined a church and learned to participate in life and give back to the community.  Journaling every day opened the door to something wonderful she didn’t know she had: intuition.

For the first time in her life, she wanted to go back to college. A Psychology major appealed to her, and after many hard years of study and believing in herself, she earned a Bachelors degree in Psychology in 2001.  A single parent, she raised her daughter and was proud to be the mother of the bride in 2002.  Finally after 30 years of journaling, researching and gathering pictures and documents from her family she finished her book The Maybelline Story - a tribute to her family and the company behind it.

Maybelline added Sex Appeal during the 1920's

The horrors of the Great War lead to sex appeal in the 1920's and advertisers capitalized on it.

The 1920's were the beginning, of liberation for women, from being thought of as child-bearers and homemakers. to co-equals with men in society.

It was the first decade to emphasize youth culture over the older generations Civil War mentality.

Young people began testing their new boundaries with more and more outrageous forms of behavior, as fast cars, short skirts and free thinking changed the rules of the game. 

Bathing suits in 1929, were made for board-thin, young figured women, who wanted total liberation, for their body as well as their mind.

Here is a photo, of my great aunt Bunny at 25, at Lake Zurich, Chicago, showing off, the art of looking feminine yet liberated, in 1929.  All these wonderful, vintage photos are from her, 83 year old album. I was lucky enough to get copies, before she died at 90 years of age.  

The Jazz Age represented, restlessness, idolization of youth, and dissatisfaction with the status quo.

My great aunt Bunny, on the right, (Nana's younger sister,) was 25 in this photo, and was beginning to develop a more womanly figure.  Fashion in the 1920's, was especially designed for girls with no breasts, hips or body fat.  Girls began to look like boys and boys like girls. 

"[The flapper] symbolized an age anxious to enjoy itself, anxious to forget the past, anxious to ignore the future." (from Jacques Chastenet, "Europe in the Twenties" in Purnell's History of the Twentieth Century)

Young women in the 1920s, didn't want the drudgery of social conventions and routine of daily life.  Of Course, the Film industry and Maybelline helped shape this idea.

Fashion and Maybelline, in the late 1920's appealed to the modern woman who wanted liberation from a repressive Victorian  past.

Single and married women in the cities and the country came to enjoy the comfort and ease, of the new relaxed style in fashion and eye make-up, that were once considered, for Flappers only. 

     

Advertising helped shape a new identity for the Jazz Age, generation - making it sexy, for both men and women to smoke, drink out of a flask and have the power to spend on anything they wanted, even if they didn't need it

Tom Lyle Williams shaped the new image, for a liberated woman in the 1920s, when he contracted Clara Bow and Louise Brooks, to infuse glamour into

Maybelline advertisements. 

Sharrie Williams on Good Morning Arizona

Stylish version of a 1934 Packard Convertible, redesigned and renamed "Clenet"

It's no wonder Maybelline founder Tom Lyle Williams nephew, Bill Williams, loved his 1977 Clenet Series 1, # 13 out of 250.

The nostalgic features reminded him of his childhood in the 1930's, growing up surrounded by his uncle's beautiful custom-designed, Packard's.

Tom Lyle's 1940 Packard Victoria, at the Villa Valentino, where Bill spent his youth.  All of Tom Lyle's Packard's were custom made. One was famous for having gold plated chrome. 

Bill with his uncle Tom Lyle Williams, 1934.

 The 1934 Packard offered a line of semi-custom cars that were usually built in numbers of at least five. The 11th series cars were distinguished from all other models by their raked back, “vee” windshields, extra long hoods, extra wide cowls, and their extra tall radiators.

These were unique to only this model year.

11 year old Bill Williams, was with his uncle, Tom Lyle, at the 1934 Chicago's World Fair, when this car was shown.  Tom Lyle ordered the car and had it delivered to the Maybelline Building, where the key's were handed to him.  A picture of the delivery is documented in Packard's private journals.

Imagine how this super long, super ornate automobile, must have looked to a young boy.  So it's no wonder, that when Alain Clenet, produced his series 1 convertible in 1977, Bill was one of the first to purchase it for, $80,000 - with custom etched windows and his initials etched in the door. 

Clenet preservati​on discussion​. Steve Kouracos and Sharrie Williams discuss the preservati​on restoratio​n of her father Bill Williams Clenet.

Rudolph Valentino's Villa in the Hollywood Hills becomes "Maybelline West" headquarters

The Villa Valentino: a showplace in the Hollywood Hills.

The statue, Aspiration over looking the pool.

  Read more about Aspiration:  http://dispatches-from-hollywood.com/2011/12/the-sheik-of-de-longpre-park/

Valentino's sudden death at 31 from a ruptured ulcer caused worldwide hysteria, several suicides, and riots at his funeral. These same crowds of women haunted the Villa Valentino in Whitley Heights for many years.   Even after Tom Lyle bought the Villa Valentino, he had to keep grieving women at bay.

Read more about the Villa Valentino in The Maybelline Story and the Spirited Family Dynasty Behind It.

A fluke turned a simple idea into an international sensation by a 19 year old boy

The Maybelline Story centers on the life of Maybelline Cosmetics founder Tom Lyle Williams, and his family, during their time in Kentucky, Chicago and Hollywood.
  

Tom Lyle Williams wanted every woman to be able to afford Maybelline at a sensible price. The Maybelline Story captures the readers imagination while spinning through a century of history.

A fun look at the early days of Maybelline advertising and the people behind the name who either are softened by the years or are made more brittle by strife. The Maybelline story is an honest interpretation, a true story of how a brand has become so deeply integrated into society.

The Maybelline Story pulls off the difficult task of creating distinctive voices of Characters spread across the last century. A moving emotional memoir with a moral lesson to be learned at the end.

Sharrie Williams is an award-winning Celebrity Columnist, Commentator and author of The Maybelline Story.

 

She is none other than Tom Lyle Williams’ great niece, the founder of Maybelline, which is now one of the most popular makeup brands worldwide. Tom Lyle revolutionized the world of beauty with his innovation of the Maybelline Cake Mascara and changed an entire industry. In The Maybelline Story she describes Tom Lyle Williams’ humble beginnings when he started out with his first creations for a darker, fuller eyelash look, inspired by his sister Mabel. In her honor, he named the company Maybelline which became a huge success over the years thanks to his keen business acumen and his imaginative mind for beauty products.

Sharrie Williams has been very committed to spreading her great uncle’s legacy and reviving the history of the Maybelline empire by engaging in public speaking. 

Nevertheless, at some point, all went wrong. Her grandmother squandered all her money and was murdered. This incident was followed by a painful divorce and several hard years of struggling with personal troubles and recovering from addiction. She almost lost everything - but not her strength.

In the end, it turned out that these dramatic events were a blessing in disguise as her values changed into more meaningful ones since she worked hard to get rid of the image of the pampered princess. She turned the tragedy of her life to her advantage and became a self-assured, ambitious and capable woman with a fulfilled purpose in life.

Finally, she found the courage to attend the Vanguard University in California to take a degree in Psychology. In her later career, Sharrie Williams also completed studies in Screenwriting, Video Production and Public Speaking. The Maybelline Story became a huge success and won Hollywood’s Best New Author - Honorable Mention and a Pulitzer Prize entry memoir among others. Furthermore, she has been featured in many online and print magazines worldwide as well as on television programs such as Good Morning Arizona and CBS California. More than 3 million people have registered at Sharrie William’sblog www.maybellinebook.com.

Experiencing the rise and fall of a dynasty, Sharrie has lived a colorful life and learned how to press on despite several setbacks - this makes her an incredibly inspiring woman and expresses the true meaning of beauty and gives us an insight into the secret success of Maybelline.

Women gained Financial Freedom and chose to be noticed in the 1920s with MAYBELLINE..

 

In the 1920's the American frontier had been explored, and cities were now the epicenters of discovery. New technology demanded an expanded workforce. Women defied their stay-at-home roles. With the freedom of their own money, they behaved differently. They even started smoking.

Massive advertising campaigns by Lucky Strike Tobacco Company lured women as well as men into smoking with the slogan “It’s toasted!” After all, what could be more pure and aromatic than toasted, golden leaves?

The public fell for it. With product placement in the first self-serve grocery stores—the Piggly Wiggly chain—it was easy to develop a smoking and Maybelline habit over night.

No one could stop their little purchases, which included beauty-products. The era when only performers and prostitutes wore make-up had passed.

The age of cosmetics had begun with Lash-Brow-Ine in 1915, which became Maybelline in 1916.....

You can't be truly independent and free without being financially independent.....

Financial empowerment.....is about knowledge..... which comes with education! 

Read all about it in my book, The Maybelline Story and the Spirited Family Dynasty Behind It..... 

A wild ride through 20th century America, and into the 21st as the worlds largest Cosmetic Brand

 

The Maybelline Story starts almost a century ago and takes you though the interesting life of founder Tom Lyle Williams and his fascinating family as he climbs his way to achieving the all American dream. Cross country it will take you from Chicago to Hollywood, mingling with the who's who in each era and location. Read how a fluke turned into a simple product, and how it turned into an international sensation and empire. Follow their lives and families lives for almost 80 years.        

The Maybelline Story is one that has left a lasting impression upon America, yet not many realize just how vital a role the cosmetic brand has played in shaping idealism today.  The obsession with perfection is widely seen throughout Hollywood, as it was nearly 100 years ago.  However, the obsession at that time did not reach the rest of society as it has today.  Early cosmetic developers, such as founder Tom Lyle Williams of the Maybelline Co. brought cosmetics to the everyday woman, pushing the idea that every woman, young and old, regardless of class, can obtain glamour and beauty with a simple swish of the eyes.  That’s where Maybelline got its start.  Developed in a time where women were breaking away from being modest and obedient housewives, and starting to seek their right as legal voters and equals in society.

The Maybelline story captivates all audiences by its incredible survival through economic, social, and personal turmoil.  The Maybelline Story takes you on a journey through 20^th century America, and into the 21^st century where Maybelline New York, now owned my L'Oreal,  thrives as a billion-dollar Icon and still the world’s largest cosmetic brand.