Sharrie Williams, author of The Maybelline Story, is an original descendant of the Maybelline family. Her Great uncle, Tom Lyle Williams, founded the Maybelline Co in 1915 and sold it in 1967. Sharrie shares her family's photos, stories and vintage Maybelline ads.
Maybelline's Founder, Tom Lyle Williams... Pioneer and King of the Cosmetic Industry
Tom Lyle Williams, the founder of the Maybelline Company in 1915, was also known as the King of advertising, in the Cosmetic industry.
BEAUTIFUL EYES MAKE A BEAUTIFUL WOMAN
AND WITH MAYBELLINE, ALL WOMEN CAN HAVE BEAUTIFUL EYES."
Tom Lyle Williams, my great uncle, propounded this universally appealing theme in mass media: movie magazines, radio, and even the comics section of newspapers during the 1920's, 30's, and 40's. But it wasn't until the advent of television in the 50's that the single most important selling tool was perfected. Through Television, Tom Lyle was able to show, as well as tell and sell, exactly what the customers could do.
The consumer could now observe the fine performance of Maybelline eye beauty aids and learn just how easy it was to apply them through the technology of special effects. With this new medium, Maybelline was the first cosmetic company to offer real application and demonstration scenes through the magic of instant beauty transformation magnificently communicated through “before and after" sequences." Buy my book and read more about Maybelline "The Wonder Company''