Sharrie Williams, author of The Maybelline Story, is an original descendant of the Maybelline family. Her Great uncle, Tom Lyle Williams, founded the Maybelline Co in 1915 and sold it in 1967. Sharrie shares her families photos, stories and vintage Maybelline ads.
Maybelline Celebrating Women's History Month. Empowerment comes with education!
In the 1920's the American frontier had been
explored, and cities were now the epicenters of discovery. New
technology demanded an expanded workforce. Women defied their
stay-at-home roles. With the freedom of their own money, they behaved
differently. They even started smoking.
Massive advertising campaigns by
Lucky Strike Tobacco Company lured women as well as men into smoking
with the slogan “It’s toasted!” After all, what could be more
pure and aromatic than toasted, golden leaves?
The public fell for
it. With product placement in the first self-serve grocery stores—the Piggly Wiggly chain—it was easy to develop a smoking and Maybelline habit over
No one could stop their little
purchases, which included beauty-products. The era when only
performers and prostitutes wore make-up had passed.
The age of
cosmetics had begun with Lash-Brow-Ine in 1915, which became Maybelline in 1916..... You can't be truly independent and free without being financially independent..... Read all about it in my book, The Maybelline Story and the Spirited Family Dynasty Behind It.....