Maybelline continued growing in the background, while the Williams Family took center stage in the 1940's.
Maybelline truck heading out to deliver cases of Maybelline in Chicago, during the 1940's.
Tom Lyle bought a 1940 Packard while at The Villa Valentino in Hollywood in 1940.
Tom Lyle with is first little niece, Noel and Frances' first grandchild, Annette Huber.
Uncle Ches Haines, 1940, (Tom Lyle's sister Eva's husband,) was in charge of shipping for the Maybelline Company. He is seen here with his son Bobby Haines in the middle and Tony Williams.
Tom Lyle's sister Eva with her husband, Ches Haines, at their 19 year old daughter Marilyn's wedding in 1948. The Groom was Dick Westhouse. Their first born son Richard Gerald was born the next year.
Ches and Eva with their first grandchild,
Robert Westhouse.
Tom Lyle's brother Noel with his wife Frances visits California in 1945.
Noel Allen and Jean Kilroy's wedding, 1949, left to right, George and Helen Williams Huber, with their little boy, John Huber, Neppy Williams-Corbett, a bridesmaid holding her child, a friend, Kathleen Huber, Annette Huber, the groomsmen with Best Man Dick Williams, (Noel Allen's brother.)
Author of The Maybelline Story, Sharrie Williams
Sharrie's sister Donna Williams
Charles Allen Williams, aka, Chuck, BB1, Check back tomorrow and see Chuck with Beach Boy Al Jardine in Santa Barbara California, singing on stage last night, 6-30-11.
Click Glen Miller's Stardust, Romance from the 1940's.
Maybelline had it's Biggest year by the end of 1949 and profits continued to rise in the 1950's, when Tom Lyle launched Maybelline's "Before and After" advertisements on television... Baby Boomers would become the largest generation in history and ultimately the most powerful spending machine in the world.
Maybelline's 1947 Queen of the Tournament of Roses, Norma Christopher, a real California Girl.
Tournament of Roses Rose Queen History A place of honor is reserved in each Rose Parade® for the float carrying the Royal Court. Every September more than 1,000 young women vie for the honor of riding that float - participating in a month-long interview process designed to find those participants with the right combination of poise, personality, public speaking ability and scholastic achievement.
Norma Christopher Queen of the 1947 Tournament of Roses.
When it's all over, a Rose Queen® and six Rose Princesses will reign over the Rose Parade and Rose Bowl Game®. They will attend nearly 150 public and media functions during their year in the spotlight, spreading the word about the Tournament and Pasadena wherever they go. Post War America ushered in a new image for the girl next door and Maybelline as always, lead the parade! The All American face of California's sun kissed college co-ed was now in the spotlight, while the glitz and glamour of War-Time, Pin-Up Girls, tore away to a more natural, simple "life's getting back to normal" beauty. Tom Lyle chose the "California Girl," with her laid back casual yet elegant style, to represent the face of Maybelline in 1947. A new target market was created as young women busy planning weddings, having babies and moving into their GI loan homes in the suburbs, didn't have time to look like a Movie Star. The 50's were right around the corner as the Boomer generation was being born. I wish they all could be California Girls, said best by the California Beach Boys, click below to view and get the feeling of the California lifestyle.
Also speaking of California Girls, the Beach Boys and having fun fun fun, check in next week when, The Maybelline Store, will have The Tama Bag and wrap skirt ready to be sold along with a copy of The Maybelline Story. Have a great summer and tell your friends to check in and see what's coming up on The Maybelline Blog.
Maybelline was readily available in drug stores after World War ll and the average teenager was able to purchase Maybelline mascara, shadow and pencil for one dollar.
Maybelline ad, 1946
The movies pumped out teenage movies so fast that every talent scout from every Motion Picture Studio in Hollywood had their eye's open for the next big thing.
L
Schwab Drugstore, 1949 Lana Turner a 16 year old student at Hollywood High was discovered while having a soda at Schwab's drugstore and soon become Hollywood's most gorgeous "sweater girl," in the late 30's.
-- Lana Turner in They Won't Forget, the film that launched her career and labeled her "The Sweater Girl"
Click on tribute to Lana Turner.
I don't think any young girl was more influenced by Maybelline ads in Hollywood glamour magazines than Norma Jean Baker, (Marilyn Monroe,) in Post WW ll
Marilyn Monroe on the cover of Yank Magazine, 1945.
1946 Maybelline ad appealing to the average girl after WW ll.
In 1975 the film Goodbye Norma Jean was filmed at my father's home in Palm Springs. Many of my friends and family were extras, wearing costumes from the 1940's. See below for a few pictures of my sister Donna Jean Williams, during the filming with her friend, Gerry Marks.
Donna Jean Williams in our dad, Bill Williams, Model-T truck, taking a break from filming Goodbye Norma Jean.
Gerry Marks in the background, with the Model-T truck loaded with supplies for a shot in the film.
Inside my fathers living room where a party scene was being shot. Gerry Marks, with one of the cast, and my sister Donna Jean Williams dressed 40's style posing for background shots.
Marilyn Monroe - Photographs - At Tobey Beach by Andre DeDienes (1949) How Norma Jean Baker became Marilyn Monroe Monroe became one of Blue Book's most successful models; she appeared on dozens of magazine covers. Her successful modeling career brought her to the attention of Ben Lyon, a 20th Century Fox executive, who arranged a screen test for her. Lyon was impressed and commented, "It's Jean Harlow all over again."[22] She was offered a standard six-month contract with a starting salary of $125 per week. Lyon did not like the name Norma Jeane and chose "Carole Lind" as a stage name, after Carole Lombard and Jenny Lind, but he soon decided it was not an appropriate choice. Monroe was invited to spend the weekend with Lyon and his wife Bebe Daniels at their home. It was there that they decided to find her a new name. Following her idol Jean Harlow, she decided to choose her mother's maiden name of Monroe. Several variations such as Norma Jeane Monroe and Norma Monroe were tried and initially "Jeane Monroe" was chosen. Eventually, Lyon decided Jeane and variants were too common, and he decided on a more alliterative sounding name. He suggested "Marilyn", commenting that she reminded him of Marilyn Miller. Monroe was initially hesitant because Marilyn was the contraction of the name Mary Lynn, a name she did not like.[citation needed] Lyon, however, felt that the name "Marilyn Monroe" was sexy, had a "nice flow", and would be "lucky" due to the double "M"[23] and thus Norma Jeane Baker took the name Marilyn Monroe.
Nana's Beauty secret for making hair grow faster be healthier and look fabulous!
One of my grandmother's favorite actresses in the 1930's was May West, famous for saying "Why don't you come up and see me some time." In this article West gives a few beauty secrets on make-up and being beautiful. Nana too had a big bag of beauty secrets which you can see on my website under Beauty Secrets, and here is another one of her favorites for beautiful hair. Raw fertile egg yokes for making hair grow faster, be stronger and have an unmistakable healthy shine. I know this sounds strange but no other egg found in the world will work quite as well as a raw fertile egg. You must find the egg now day's in Health Food Stores that carry raw butter, milk and eggs. Raw fertile eggs have the membrane of the Rooster in them and you absolutely only use the yoke. You can beat the egg white and use it as a tightening face mask (one of Nana's famous tricks,) but only the yoke is used in this method. Just pop the fertile egg yoke in a blender with two cups of fresh squeezed orange juice and you have a frothy "Orange Julius drink." It tastes wonderful and get's the protein into the body lickity split so it can start laying down strong cells and build healthy bones, hair and nails. Drink this twice a week and see if you don't notice difference in your hair, nails and how you generally feel. Raw fertile eggs are a "perfect food," Nana would say, "pure, nutritious and a miracle food for anyone needing strength and energy." Raw fertile eggs are one of the best kept secrets in the world. Leave it to Nana to own the secrets of the fountain of youth. Read more about my grandmother, in The Maybelline Story and stay tuned for Tama's African tote bag and my book sold at the maybellinestory.com store, any day now. Happy SummerBeach Read.
The Maybelline Story is runner up in this year's "Best Beach Book Festival" under autobiography/biography and to celebrate, The Maybelline Story Book Store, is offering this reversible African print beach bag shown below designed by Instruments 4 Africa founder Tama Walley. The profits will go to help 12 malian girls get an education, stay connected to their culture and find their voice.
Erika at Bikram Yoga Dallas loves her bag and The Maybelline Story!
Just click on www.maybellinestory.com next week, where for only $50, you can purchase your copy of The Maybelline Story and Tama's reversible African print beach bag made in Mali, West Africa, in a variety of African prints. Tama designed these bags to be rolled up and easily carried in a purse for quick access while shopping, traveling, carrying your yoga mat, or just heading to the beach with The Maybelline Story, a towel and sun screen this Summer.
Check in next week for more pictures of Tama's handy, lightweight, attractive bags in other fun African prints and enjoy your book and bag all summer long.
Queen Victoria set the standard for women at the turn of the Century. The Gibson Girl with hair piled high on her head, a squeaky clean face and a pinch of the cheek for color, was the image set in advertising. Virtue replaced makeup - while remaining a long suffering childlike woman - was promoted in early silent films. In other words it was a tough audience when Lash-Brow-Ine was introduced in 1915, and Maybelline in 1916. How did it make it?
Noel Williams future wife second on left, Frances Allen Williams, 1910.
This was the audience Lash-Brow-Ine faced in 1915.
Lash-Brow-Ine became Maybelline in 1916
Tom Lyle Williams with his father TJ and his sister Mabel, name-sake for Maybelline, 1916.
First Lash-Brow-Ine ad in 1915.
First Maybelline ad in 1916.
First box of Maybelline 1916.
Lash-Brow-Ine and Maybelline advertised in Photoplay magazine here seen with Mary Pickford the ultimate childlike woman in 1915.
It was advertising that made Maybelline the most popular eye beautifier in the world, and it was Tom Lyle Williams who was the King of Advertising from 1915 to 1968 when Maybelline sold to Plough Inc., and left the Williams family after 53 years. Today Maybelline New York is owned by the French company L'Oreal. Read all about it in The Maybelline Story and the Spirited Family Dynasty Behind It.
Not only was Lillian Gish born in the right era, but she was also born with the ethereal beauty and grace to make her a star in the silent film industry. If Mary Pickford was the silent cinema's greatest personality, Lillian was its greatest actress.
Lillian's film debut came in 1912, when she and her sister starred in An Unseen Enemy under the direction of D.W. Griffith. This frail and hauntingly beautiful actress created the image of the suffering heroine. This was the image that influenced modest young ladies and wearing stage make-up as it was called was not a respectable thing to do. How did Maybelline gain public acceptance? To find out you will have to read my book, be sure to pick up a signed copy from this site or buy The Maybelline Story from Barnes and Noble, Amazon, Borders or of course get it on your Kindle or ebook for the Nook.
Maybelline made it's leap into the public eye in 1917 when silent film star Mary Pickford ruled the industry. American women praised Pickford for being a virtuous childlike Bride with no identity of her own. Click below to see what Tom Lyle was up against trying to convince women to buy Maybelline, make up their eyes and flaunt beauty on the street.
http://www.youtube.com/watch?v=8VPhcwg8k5Q&feature=fvst Mary Pickford, 1917, Poor Little Rich Girl. Read more about the silent film industry and Maybelline as it broke into the female psyche pre WW1, in The Maybelline Story. Available in Kindle and ebook on the Nook.
Mabel Williams was the inspiriation and face for Lash-Brow-Ine ads in 1915, followed by silent film star, Ethel Clayton.
Mabel Williams
Ethel Clayton
Ethel Clayton (November 8, 1882 — June 6, 1966) was an American actress of the silent film era. Clayton's screen debut came in 1909, in a short called Justified. She jockeyed her early film appearances with a burgeoning stage career. Her pretty blond looks were reminiscient of the famous Gibson Girl drawings by Charles Dana Gibson. On the stage she appeared mainly in musicals or musical reviews such as The Ziegfeld Follies of 1911. These musical appearances indicate a singing talent Clayton may have possessed but went unused in her many silent screen performances.
Read more about Mabel Williams and her tremendous contribution to brother, Tom Lyle Williams, Maybelline Company, in the Maybelline Story. Pick up your copy of The Maybelline Story and the Spirited Family Dynasty Behind It at Barnes and Nobel, Amazon, or buy a signed copy from maybellinestory.com. Also now available on Kindle and ebook for the Nook.
The Maybelline Story at Barnes and Noble, in the Americana Mall, Glendale California,
Is now available on ebooks for your Nook. Here I am holding the new Nook with the Maybelline Story.
While I was there I signed a few copies of my book and discussed scheduling a book signing for the near future.
My old friend, Tama Walley, was in town from Mali, West Africa, promoting her charity, Instruments 4 Africa and checking out the Maybelline Story with my new friend, Candace Savalas, who by the way is the daughter of actor Telly Savalas aka Kojak "Who Loves Ya Baby?"
Candace Savalas is in the process of writing her father's story in a memoir she hopes to publish soon.
A tribute to my yoga teacher Jason Winn, whose encouragement helped make it possible for me to complete my book, The Maybelline Story.
With his support, a momentum built that took me places in my consciousness I might never have achieved on my own. I want to thank Jason with all my heart for the many gifts I received as his dedicated student for many years.
Jason Winn's studio in Laguna Beach, which he opened with his sister Melissa, was known as an oasis for yogis who traveled from all over the world to take class from him.
A teacher who lead by example, Jason was wise and strong enough to give correction to posture exactly when needed – objectively, encouragingly and always from his heart. During recent years, Jason dedicated time to the US Yoga Federation on its journey to the Olympics. He was the shining star in the Bikram Yoga community
Melissa Winn Carrier: "- click here to see a picture of Jason when we all went to see Star Wars for his Birthday in 2002. Can you pick me out in the group?
Click below for a tribute to Jason Winn.
There was a memorial service for Jason on Sunday, June 27, 1010 in Santa Barbara. For more information, visit his Facebook fanpage, Jason Winn or his website: http://www.youtube.com/watch?v=-50qpheRnYg
