Maybelline first advertised in classified section, of movie magazines.

Tom Lyle Williams placed his first one and a half inch Lash-Brow-Ine ad, in the classified section of the Police Gazette,

 and decided to make advertising through mail order, a career, at 19 years of age.

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With the great success following the Lash-Brow-Ine ad, in 1915, Tom Lyle continued placing Maybelline ads in popular movie magazines for the next 50 years. 

Check in tomorrow for some of the beautiful vintage movie magazines Maybelline advertised in.

 Because like today, inquiring minds wanted to know, what was hot and what was not in Hollywood.

Purchase a signed copy of The Maybelline Story at http://www.maybellinebook.com/.