After World War 1, nice girls didn't paint and powder themselves. However a new breed of women emerged in 1920 and that's the target market Maybelline captured.
After the end of World War I, Harry (Robert Young,) gets a job in a New York City advertising company, where he falls in love with a vivacious,independent coworker, Marvin Miles (Hedy Lamarr)... However, she cannot bring herself to fit into his traditional idea of a wife's role.
TCM was showing Hedy Lamarr and Robert Young in a classic 1941 film called, H.M.Pulham ESQ. Check out this one minute scene and you'll see the point I've been trying to make. Hedy Lamarr's character was a modern Maybelline girl in about 1918.
My Vintage Maybelline Mini Make Up Bags have arrived and are ready for purchase. Check them out at