Sharrie Williams, author of The Maybelline Story, is an original descendant of the Maybelline family. Her Great uncle, Tom Lyle Williams, founded the Maybelline Co in 1915 and sold it in 1967. Sharrie shares her families photos, stories and vintage Maybelline ads.
Maybelline's advertising strategy featured Romance while focusing on selling War Bonds during WWll
petroleum was rationed during the War, Maybelline was ordered to stop
making their products. Tom Lyle told the Pentagon, "If women can't get
their Maybelline, it will affect the moral of the men overseas."
Petroleum vats remained full and Maybelline's products
expanded around the world.
read more about Maybelline's marketing and advertising strategy over the last 100 years in The Maybelline Story and the Spirited Family Behind it.