Maybelline founder Tom Lyle Williams

Erich Maria Remarque and Paulette Goddard...A TRUE HOLLYWOOD LOVE STORY...




A virtually forgotten piece of Hollywood History
 – in Switzerland – destined to be Lost… Forever!

















switzerland

Ensuring a Cultural Legacy.

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A long list of celebrities, VIP’s, artists, authors, intellectuals and scientists moved to the Alps in the past century to enjoy the majestic landscapes of Switzerland, in a place that would shield them from the rest of the   World’s turmoil.

During WWII many who fled Nazi Germany had no other choice than to seek refuge in this neutral country wedged between Hitler and Mussolini.
Among them, was the World’s most famous anti-war novelist Erich Maria Remarque, who fled his homeland in the early 1930′s to avoid certain persecution by the Nazi regime, who was after him because of “…literary Treason against the German Soldier” after penning his best-selling “All Quiet on the Western Front“.

Remarque found refuge in Porto Ronco on the shores of Lago Maggiore, in Switzerland’s southernmost “Three-Lakes Region” shared with Italy, until his death in 1970. He rests in peace at the Ronco sopra Ascona cemetery, alongside his famous wife Paulette, and mother-in law Alta-Mae Goddard.
English: Ernest Borgnine at the TCM Classic Fi...
“All Quiet on the Western Front (1930)” received the third-ever Academy Award for Best Film, and was re-made into a 1979 made for TV movie starring “The Waltons’” Richard Thomas and the recently deceased Ernest Borgnine who considered “All Quiet…” to be “..the greatest thing that was ever made!” (YouTube).
Film poster for Bobby Deerfield - Copyright 19...
Al Pacino‘s “Bobby Deerfield (Heaven has no Favorites)” is one of 20+ “Remarqueable” feature film productions based on Erich’s catalog of 13 novels, and is only one example of how Remarque’s influence in the American film scene went well beyond his death.
To this day, Remarque’s work is considered an important milepost in German-American Literary and Film History: his 1940′s novel “Spark of Life” is being developed into a feature by John Culton – and a 21st Century version of “All Quiet on the Western Front (2012)” is in pre-production, produced by Leslie Paterson and Ian Stokell, co-produced by Mary Richards (“Alice in Wonderland“) and directed by Mimi Leder (“Pay it Forward“).
Turner Classic Movies and Universal Studios recognized the importance of Remarque’s “All Quiet…” and presented the motion picture at the 2012 Hollywood Classic Film Festival, in a digitally remastered version released in Blue-Ray – to celebrate Universal’s 100th Anniversary.

Remarque, considered to be “The First Playboy” and the “Last Romantic” of the 20th Century, had many illustrious lovers – Natasha Paley-Romanov, Marlene Dietrich, Hedy Lamarr, Dorothy Lamour, Greta Garbo – and more – but no woman made him happier than Hollywood Star of the 30′s and 40′s, the unimitable Paulette Goddard – known in film history for acting alongside then-husband Charlie Chaplin’s last silent movie “Modern Times” and his first “talkie” “The Great Dictator“.
Paulette starred alongside Hollywood Legends Henry Fonda, Bob Hope, Fred Astaire (YouTube) James Stewart, John Wayne, ex-husband #2 Burgess Meredith and many others, in a long list of 44 feature films including Hollywood classics like “The Women“, “Pot o’Gold” (YouTube) and “Second Chorus“.
Her best friend, writer Anita Loos, was inspired by Paulette when she wrote Marilyn Monroe’s role of the gold-digging blonde, Loreley Lee, in “Gentlemen Prefer Blondes“. Not only was Paulette the original, REAL LIFE “Diamonds are a Girl’s best Friend” Bombshell Girl – but she was also the original “Ghostbuster” along Bob Hope in “The Ghost Breakers (1940)” – a film made famous once again with the 1984 remake versions starring Bill Murray, Dan Aykroyd and Sigourney Weaver.
Paulette’s portrayal of a World War II nurse in So Proudly We Hail earned her the Best Supporting Actress nomination by the Academy of Motion Picture Arts and Sciences.
Paulette was a trendsetter in so many ways, influencing fashion, jewelry design and the fine arts – from the 30′s until today.
She was George Cukor‘s #1 choice to become Scarlett O’Hara in “Gone with the Wind” – only to lose the role to Vivien Leigh, and given a consolation prize instead, being offered a leading role in “Reap the Wild Wind” starring alongside a young John Wayne – in a film where none other than a giant mechanical octopus outdid Paulette’s acting by getting an Oscar for special effects.

The love story of Paulette Goddard and Erich Maria Remarque begins in the early 50′s and has endured until her passing in 1990.
Paulette donated her Estate to New York University / Tisch School of the Arts, which to this day represents the ideals of Remarque and Paulette’s philantropic support benefiting Performing Arts Students. Scholarships in Paulette’s name are made available to NYU’s BFA/BA & MA students and faculty alike.
Professor Marion Nestle is one of a select group of faculty members who have been named “Paulette Goddard Professor”. The endowed professorship is also part of the Goddard Estate’s major bequest.
Notable NYU/Tisch graduates include Academy Award winners Marc Forster, Woody Allen, Whoopi Goldberg, Martin Scorsese & Angelina Jolie – Grammy Award winner Stefani Germanotta (aka Lady Gaga), and dozens more. Tisch freshmen have the option to reside at Paulette Goddard Hall and Residential College – a student’s daily reminder of Paulette’s generosity.
Paulette and Erich’s lakeside home, Casa Monte Tabor, was part of the Estate, but a tax dispute with the Canton of Ticino caused the property to be sold at auction in the early 90′s.
The Villa changed hands twice since Remarque, and its current owner has now decided to sell the property. There is exceptionally strong interest in this piece of Real Estate, as it’s one of the very few Villas on the market – set on one of the largest pieces of lakefront land available in the area. There are plans by a developer to demolish the Villa and replace it with two smaller beach homes.
We would like to prevent that from happening, and instead fulfill Paulette’s wish to make her Home available to the Arts.
The “Erich Maria Remarque and Paulette Goddard Foundation”, created with support and guidance from Remarque-related entities worldwide, has closely followed the effort to save Remarques’ home from possible destruction.
Paulette Goddard on the Argentinean Magazine c...
A concept proposal (PDF) for an Artist Residence and “Epicenter of Peace” honoring Remarque and Goddard has been elaborated in cooperation with the “Remarque Gesellschaft” and the Remarque Peace Center at the University of Osnabrück.
Saving Casa Monte Tabor, one of a handful of Swiss Hollywood landmarks, means we will forever sear Paulette’s and Remarque’s legacy into Swiss and Hollywood History – which was Paulette’s original intent by donating her beloved home and her $20M fortune to the Arts upon her death in 1990.
The proposal reminds some of a similar Artist Residence concept, the “Villa Aurora” in Los Angeles – the last home of another great German Writer-in-Exile and Remarque friend, Lion Feuchtwanger.
Erich Maria Remarque and Paulette Goddard deserve to be brought back into the spotlight to ensure a new generation 
learns of their past.



To support this key project and other related initiatives to ensure the visibility of our two fascinating 20th Century luminaries, the Foundation is seeking financial and in-kind assistance from interested Entities in Switzerland, Germany and the United States.

On behalf of dozens of volunteers, supporters and donors who have already dedicated their time and effort to this cause, I would like to Thank You for your time and attention.
Michael H. Gaedeke-Sartori



Paulette Goddard was one of Maybelline's most popular models in the 1940's and a personal favorite of Maybelline founder Tom Lyle Williams.  She is also the  # 1 all-time most popular post on the Maybelline Blog.  I'm delighted to feature Michael H. Gaedeke-Sartori and the EMRPG Foundation today as my guest Blogger and hope you enjoy this priceless piece of Hollywood history, few people know anything about. 


Would you like to learn more? We invite you to continue visiting our site, watch our YouTube ChannelPosteroustumblr and Pinterest boards. Don’t hesitate contacting us at EMRPGfoundation@gmail.com.

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Paulette Goddard’s Enviable Accessories (stylelist.com)

MAYBELLINE NEW YORK IS THE # 1 COSMETIC BRAND IN THE WORLD.


1996 L’Oréal USA, Inc. acquires Maybelline. The company headquarters move to New York City. This new partnership empowers Maybelline to create the newest, most innovative products with top research and development teams and resources. Maybelline is established as a colour authority and technologically advanced products become a company priority.


2000, Maybelline becomes the number one cosmetic brand in the USA.


2001, Maybelline becomes the number one cosmetic brand in Australia.


2002, Maybelline becomes the number one cosmetic brand in the world.

Sex in the City Star, Kirstin Davis is the Face of Maybelline in 2004.
2004, Maybelline officially becomes Maybelline New York, incorporating elements such as the size, style, color and success that give the city its cool, captivating flavor. This new attitude and look combine state-of-the art technology and a keen eye on trends to produce accessible, cutting-edge cosmetics with a cool, urban edge.

Maybelline New York Models include, Christy Turlington, Josie Maran, Adriana Lima, Miranda Kerr, Sarah Michelle Gellar, Melina Kanakaredes, Zhang Ziyi, Siti Nurhaliza, Fasha Sandha, Sheetal Mallar, and Kristin Davis have endorsed Maybelline products. The current faces of Maybelline are Turlington, Julia Stegner, Jessica White, Erin Wasson, Kemp Muhl, Emily DiDonato, Lisalla Montenegro, and Shu Pei. 
Today, Maybelline New York is the number one cosmetic brand globally and is available in over 90 countries worldwide. Our products are carried in virtually every major Australian mass-market retailer including pharmacies, discount stores, supermarkets and cosmetics specialty stores.

As a renowned colour authority, Maybelline New York creates seasonal colour stories with products in the season’s hottest shades. Today, we’re focused on helping women feel more beautiful and recognising their individuality and potential through education and empowerment

Maybelline's image has gone through many incarnations in the last 30 years Linda@youpleasureme44, but as you can see, it's remained a cutting edge cosmetic company for over 97 years.  I'd love your insight on changes you've seen since that first tube of Great Lash Mascara you bought when you were 14.  It's been a pleasure answering your question, "How has Maybelline changed over the last 30 years."  And thank you for being a quest Blogger on the Maybelline Book Blog.

My Best, Sharrie Williams

BEFORE MAYBELLINE NEW YORK THERE WAS MAYBELLINE.

Christy Turlington, Maybelline's face of the 90's.
In 1991 Maybelline adopted its current advertising slogan, "Maybe She's Born With It. Maybe It's Maybelline" tagline. The company was acquired by L'Oréal in 1996. 


Christy Turlington first exploded onto the scene in the early 1990's as an internationally recognized model gracing the covers of top magazines and runways around the world and as the face for Maybelline. 
Christy Turlington for Maybelline, Great-Lip in the 1990's Before Maybelline was renamed Maybelline New York.
 Christy Turlington Maybelline Budge-Proof, 1990's.
Maybelline Revitalizing Liquid Make-Up commercial 1993
Maybelline introduces nail polish in the 1990's.
LYNDA CARTER, Maybelline Ad ~ 1990 Maybelline in 1990. before it became Maybelline New York.        
                        
L'Oreal renames Maybelline, Maybelline New York in 2000.



Maybelline New York,                                 

Maybelline! 

More answer's to Linda @youpleasureme44's guestion, (how has Maybelline changed over the last 30 years?) tomorrow as we move into the year 2000.

LYNDA CARTER, MAYBELLINE'S FACE OF THE 1980s.

To answer Linda @youpleasureme44's question:  How has Maybelline changed over the last 30 years? I dug through these old commercials to present a first hand view of fashion in the 1980's along with Maybelline's new product line.
 When my great uncle Tom Lyle Williams owned and operated the Maybelline Company from 1915 through 1967, Maybelline was strictly for the Eyes, but by the 1980's, Maybelline products included lipstick, face makeup moisturizing cream, lip Gloss and blush.  Nail Polish was still a way's off, but would eventually be included in Maybelline New York's line.
So Linda, remember that first time you walked into the drugstore to purchase your first mascara at 14 and twriled the display center so fast the product's flew all over the floor?  There were so many more choices in 1984, than your mother had when she was a girl... but the one thing you knew...was that Maybelline represented quality for a sensible price... just like your mother and her mother counted on decades before!!! Please enjoy a walk down memory lane and let me know what memories come up for you!!! 
Sandra Freeman for a Maybelline Blooming Colors commercial, 1980.  
Linda Carter, 1981 Maybelline Moisture Whip Moisturizer, 
1984, Maybelline commercial, I'm at my best with Maybelline.
Linda Carter 1980's commercial for Maybelline Fresh Lash Mascara.
Kathy Ireland for Maybelline Rich and Gentle Mascara, 1984.
Linda Carter, 1984, commercial for Maybelline Moisture Whip Lipstick.
Linda Carter, 1986, commercial for Maybelline, Moisture Whip Makeup
Linda Carter, 1988, commercial for Maybelline Performing Mascara, Smart and Beautiful.

Continued into the 1990's tomorrow.

A GREAT QUESTION FROM LINDA1983 @youpleasureme44



Freelance photographer/ Charities-Breast
 Cancer Awareness/Food for the Poor...






 

Anyone looking for the ultimate eyeliner, try Maybelline Unstoppable. You will not be disappointed...I'm not.   I can't believe I have been using maybelline over 30 years. WOW!!!  That's a long time:   Sharrie, can you post a blog about how Maybelline make-up has changed frokm the past to the present. I have some wonderful insite.


Thank you Linda for that interesting question.....I'd love to hear your insight on how Maybelline has changed over the last 30 years.

Stay tuned next week for the answer to Linda's question.  Just a hint....Advertising was and is the secret to Maybelline and Maybelline New York's tremendous success over the last 97 years.  I will show you how Maybelline's advertising has changed as well as the evolution of their product line.

Thank you for following the Maybelline Book Blog and be sure to send me your stories and reviews to maybellinebook@gmail.com with pictures and be my next guest blogger.

GUEST BLOGGER LOVELY EMILY ROSE LOVES Volum' Epresss MAYBELLINE Mascara..

Maybelline Volum’ Express Mascara Review: by Professional makeup artist, Photographer and Beauty Blogger...

                                             Lovely Emily Rose 
  @LovelyEmilyR...Beauty blogger for babes on a budget! 

I have truly never found a mascara that I adore this much. No clumping or sticking or flaking and my lashes look AMAZING. Here’s a few shots of it in action.

Mascara on both




Mascara only on the left 
Unflattering, but it does a good job of showing how drastic the difference between the lashes with Falsies and the lashes without any mascara. 
OVERALL RATING: 9.9/10 
While this coats my lashes beautifully, it doesn’t make them super super thick, but it does a great job of lengthening. I do love this mascara, but the lack of “false lash” volume leaves something to be desired.  Of course, this might not be possible, so I’m looking forward to trying actual false lashes. I want to give it a 10 because it’s a fantastic mascara for the price (about $7), but I see a tiny bit of room for improvement. That being said, this is probably as close to perfect as you’ll
 get for this price.
You can find Lovely Emily Rose at:


Side note from Sharrie Williams;, 
did you know that after nearly 100 years, Maybelline....
now Maybelline New York..... is still the most popular
mascara on the planet and yes it's because it's still the best quality and the most sensibly priced.


                    Maybelline was the first mascara sold in the United States in 1915.


              The first mascara to use a Black Model to represent Ultra Lash in 1964.


                        The first to advertise Natural Hair False Eye Lashes in 1967.



            The first to create the all time...and still most popular mascara in the world... 
                                              GREAT LASH MASCARA, in 1971. 


Thank you so much Lovely Emily Rose for being my guest blogger today and I hope you will order my book, The Maybelline Story and the Spirited Family Dynasty Behind It and write a review on the Maybelline Book Blog...  Sharrie Williams (Author)   

Stay tuned tomorrow for another fabulous Guest Blogger and more fun Vintage Maybelline updates.