Maybelline founder Tom Lyle Williams

Officially Plugged features Author Sharrie Williams, article by Mandy Raytik. Arranged by my Publicist Wendy Shepherd.

Sharrie Williams is the great niece of Maybelline founder, Tom Lyle Williams and author of the Maybelline book. In the Maybelline book, Sharrie tells the history of the Maybelline family. 

It shares intimate details of their lives from their triumphs to their tragedies. We recently talked with Sharrie to find out more about her book and the fascinating family behind it.
Mandy: What was it like growing up in such a prominent and privileged family?

Sharrie Williams
Sharrie: It was like any dysfunctional middle class family until the Maybelline Company sold in 1967 and made 26 stockholders overnight millionaires. Then it became a Mr. Toads ride to attain the Lifestyle of the Rich and Famous. This led to my grandmother, “Miss Maybelline’s mysterious death by arson in 1978. Besides that it was a lot of fun but you’ll have to read my book for the whole story.
Mandy:  Your world was thrown for a loop due to several events in your life (Your grandmother’s death, your divorce, the loss of your fortune), do you ever wonder what if things had been different?
Sharrie: Absolutely!!! I have relived the whole story over and over in my mind and tried to imagine what might have happened if my father never inherited his fortune. He always said it was a blessing and a curse and I have to agree, but in the end I doubt if the results would have changed. Perhaps each of our lives may have taken a different course, but I believe what ever was supposed to happen… would have somehow happened anyway. So no matter what…it was a wild ride, I have incredible memories and was able to write a fascinating book about it.
Mandy: You sought therapy to help you cope, do you think that it had a significant impact on shaping who you are today?
Sharrie: It was my saving Grace. If I had continued on the path… with the mental programming I’d grown up with…I might have wound up in terrible situation today. At least now I’m content with my life and my position. I don’t have any crazy expectations of eternal youth like my grandmother did, or any unmet desires that must be fulfilled for me to be happy. .. Like my therapist once told me, “when the Rolls Royce comes into your life get in and enjoy the ride and when it’s over get out and be grateful for the time of your life it gave you.” Writing The Maybelline Story and the Spirited Family Dynasty Behind It and having it published was a dream come true. A movie would be the cherry on top of the cake, but isn’t necessary for me to feel absolutely satisfied with what I have accomplished in my life today.
Mandy: You took control of your life and made several positive changes, what do you think was your most significant change?
Tom Lyle Williams 1934


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Sharrie: It’s sad to say, but detaching from my family and working on myself was the most positive change I made. I was so enmeshed with my father and his life …
to the point I didn’t know where he stopped and I began. When I made the decision to leave California and move to Arizona, he seemed to go down hill fast… fell and hit his head and died. My mother as well, went down fast and I lost her two years ago. My grief over their loss still brings me to tears and I miss them beyond belief. However, if I hadn’t forged ahead I’d never know who I am and it’s been extremely healing getting to know what I’m made of.
Mandy: What can people expect from your book?
Sharrie: From what I’ve heard from people who have read my book, be prepared to stay up late, because you won’t be able to put it down. Every chapter ends with a cliff hanger, leaving you saying,, “Well then, what happened?” It reads very fast… takes you through 100 years of history…and allows you to see the inside world and trials of a gay man in the early half of the 20th Century…working to build a fundamental cosmetic company. The Maybelline Company sets the stage for my characters to act out their lives in the most dramatic way possible. This is a never before told story written by an insider who lived it, survived it and is here to talk about…in the most positive way imaginable. This isn’t a “Family Dearest,” story, it is one of love, compassion and respect for the most amazing people I have ever been blessed to know.
Mandy: Can you tell us a favorite story or memory that didn’t make your book?

Emery and Thomas
Sharrie: I think the most recent amazing experience I had was finding my great uncle’s grave last summer. I will never forget walking into that beautiful mausoleum with my cousin Ann Louise and spotting the plaque that read Emery Shaver and Tom Lyle Williams. They had to keep their relationship a secret for nearly 50 years while alive, but in death it is written in Bronze for anyone who visits to see. It was an incredible moment of truth and I will never forget it.
Mandy: If you could describe your family in one word, what would it be?
Sharrie: Loyalty…
Mandy: Any plans to write a follow up book?
Sharrie: Right now I’m busy with my Blog at www.maybellinebook.com and my Maybelline presentation that is turning into a One Woman Show, with slides of vintage Maybelline Ads and family pictures. I’m not sure I want to devote the time to sitting down and write. However I have written a 300 page manuscript that takes off from the end of The Maybelline Story in 1978 and goes up to the firestorm that destroyed my home in Laguna Beach in 1993. So there’s a possibility it may happen someday.
Mandy: If there is one thing that you want people to learn from your life, what would it be?

The Maybelline Book
Sharrie: It’s better to make it on your own than be handed everything on a silver platter. That was my life, a kept woman who yearned to know if she had what it takes to make it on her own. Going it alone is hard work, but the reward is well worth the effort. When you have everything given to you, you lose the desire to grow and eventually become bored and dissatisfied. Shopping doesn’t expand the Soul, nor does being self serving and winding up alone. We’re all given talents that are often undiscovered until there is a reason to develop them. Like the old saying goes, “Necessity is the Mother of invention.” Today I’m grateful for what was given to me, what was taken away and what was left behind. I discovered so much after Nana died and my inheritance was lost. If I’d received her money in my 30′s, I’d still be that spoiled brat and never found the pot of gold within. The best thing that happened to me was losing everything….. and discovering real wealth.
Mandy: Who do you feel had the greatest impact on your life?
Sharrie: My father, William Preston Williams Jr. was the most charismatic, enthusiastic, creative and determined man in my life. In fact, no other man has ever come close to inspiring me to be everything I can be like he did. He was instrumental in the writing of The Maybelline Story after my house burned down and spent hours on end helping me write it. It was his childhood memories… growing up with his uncle/Godfather, Tom Lyle Williams, at the Villa Valentino in the Hollywood Hills, that provided insight into the elusive character of…the King of Advertising. My father was a tough taskmaster and extremely perfectionist …which was a good thing and a bad thing… but being an eager student I took the bate and excelled, hoping to win his approval. My father was the wind beneath my sails and I believe he’s looking down from Heaven and is proud I’ve grown into a confidant, accomplished Lady, with a warriors Spirit.
Mandy: Any beauty advice from the Maybelline Queen?



Maybelline

Sharrie: Well Actually My grandmother Evelyn F. Williams was the real Maybelline Queen, but I guess you can say, I was her little protege. Here is one of Nana’s Beauty Secrets…
All my young life, Nana preached about having beautiful skin. “Sharrie,” she’d say “the first thing people notice is your eyes and your skin, and you only get one chance at a first impression.” Nana believed that your skin was your “calling card,” and either draws people to you or sends them away…… I can still see her mixing up a batch of “mud” as she called it, while I sat in wonder as a little girl. She’d mix a couple of tablespoons of rice flour, a capsule of vitamin E, a little rosewater and enough yogurt to make it the consistency of putty. Next she’d smear it all over her face and neck, lay on the floor sometimes on her hydroculators and rest her legs on a chair so the blood would flow in reverse, and relax her tired muscles. Now this wasn’t a Kodak moment and few people ever had the pleasure of witnessing this “secret of the Harem,” but I never forgot it. To this day I refuse to buy over the counter skin masques, because there is nothing better than Nana’s Mud. It brings the blood to the surface and feeds the skin with nutrients.
Check out more about Sharrie at her Official website and social networks… click here
Interview by Mandy Raytik

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Remembering Tom Mix, Marjorie Woodworth, Carole Lombard, Zoe Mozert, Elyse Knox and Tom Lyle Williams.


Here are a few of my favorite comments on the Maybelline Book Blog this year.

                             Dear Sharrie.....



I live in Florence AZ where Tom Mix had his accident, there
are still local residents who remember seeing the Cord being
 towed into town and having a close up look at the vehicle,
 there is also one resident who was friends with the coroners
 daughter and says it was just as much the steering wheel
 as the metal suitcase that killed him. on Maybelline cousins
  Anonymous

Thanks for this fascinating material. I just saw Marjorie
 Woodworth in "Broadway Limited" and thought she was
 terrific. I had previously seen her in "All American Coed."
 Looking at her career, I was surprised that it was so short.
 She seems to have suddenly become a star in 1940, and
 was in demand in 1941 and 1942, but suddenly she flamed
 out in 1943. Hollywood in the Golden Age (1920's-1950's)
 was a brutal system. Typically, most women stars started
 around 20, rose for four or five years, starred in five-ten
 movies from 25-30 and then faded out of the business after
 getting smaller and smaller roles for another five years. She
 seems to have condensed this arc to 1/3 of its normal life 
span. Of course there were the exceptional actresses who
 continued in the business their whole lives, like Bettie Davis
 and Katherine Hepburn. I am curious why she quit. She
 was beautiful and talented and absolutely star material.
 Why did she give up such a promising career at 24? I hope
 it was not because she got married and her husband
 forced her to quit. That happened to many promising
 actresses back then.


Sharrie, I am grateful to Twitter. Without Twitter, I would never have found you. Your uncle would have ruled the world if he were starting out today. Think about how starved the world is for glamor. He walked, talked and breathed it into existence. I wish I had met him. I truly believe that after I get and read your book, I will feel like part of the family. Ameikins on MERCEDES-BENZ FASHION WEEK SEPT 6 - 13 Maybelline New York’s Colossal Cat Eyes Mascara will officially launch in October. Anonymous


The posters and magazine covers of the beautiful young models and starlets painted by Zoe Mozert, are very glamorous! Maybelline had such a presence in the Era of Elegance! Today Maybelline New York remains the No. 1 brand globally and that includes my home too! on 1930's Maybelline ad painted by Zoë Mozert, the most famous female pin-up artist of her day Shellyfire04


It seems like a pretty ruthless system doesn't it? There must have many beautiful & sometimes talented young girls that were shot into the glamorous world of Hollywood only to be cast aside 5 minutes later ,it must have been hard for a lot them to return to the normal world after all that promise & excitement. I can't believe how dashing Fred McMurray is,quite different from My 3 Sons. Carol Lombard is just beautiful ,it is so sad that she died the way she did. I adore those Maybelline ads ,i am on a mission to collect as many as i can:) on Carole Lombard and Fred MacMurray star in 1938 film, True Confession, introducing "Miss Typical America" Eleanor Fisher.  Mrs. Cleaver



She certainly was a beautiful girl.It's sad that her fame was so fleeting.I hope she had a good life after all that,I'll have to look it up. Hi Sharrie,i hope you are well.My apologies for my absence,things have just been very busy as usual with my family. I wanted to tell you that i am now the proud owner of a 1930's?(i think) box of Maybelline.It still has the brush and mascara,the mascara has been used a few times.I was so thrilled when i bought it on ebay i think the seller thought i was a little odd lol! I am also looking at purchasing a Maybelline ad featuring Elyse Knox. I hope you have a wonderful weekend! :) on SEXY GLAMOR SHOT OF MAYBELLINE MODEL MARJORIE WOODWORTH - HAND SIGNED BY HER - HAL ROACH PLAYER  Mrs Cleaver


Wasn't Mark's Mother originally from KY. My mother always told me about them being friends before she went to Hollywood. Mother knew her from Fleming or Mason County, I think & they were friends. I would love to be able to contact Mark to see if he had ever heard of my mother, who would probably at that time have been called Doug (Douglas) Royce, Her "given name was Lola Douglas Royce... then she married & her last name was Fawns. When her first husband died during the war, she married my father, Oscar P Whitton, (Buster). I am Doris Whitton  on MARK HARMON'S MOTHER, MAYBELLINE MODEL, ELYSE KNOX DIES AT 94  

A Question about Arron Eckhart leaving the film about Dennis Wilson called The Drummer


Hello,

I was curious as to what the status was of the upcoming biopic on Dennis Wilson ("The Drummer") and stumbled across your article. I haven't read anywhere else about Aaron Eckhart leaving the project. However, you say he did. Just wondering if you had that confirmed. Any response would be much appreciated.

Sincerely,
A Dennis Wilson Fan


I'm always happy to hear from Beach Boy Fans.  Thank you for your question.  Here is the article I found about Aaron Eckhart leaving the film, The Drummer.  Below is the link and also the link to the post I did about Dennis.  Be sure to click on the tab, Beach Boys at the top of my blog for more Beach Boy stories and pictures.


The upcoming biopic of late Beach Boy Dennis Wilson, called The Drummer, has run into a major snag with the loss of leading man and executive producer, Aaron Eckhart, who was slated to portray Wilson. Jennifer Wilson, Dennis' daughter and one of the project's producers, revealed to us that Eckhart has bowed out of the role as the Beach Boys' co-founder. Actress Vera Farmiga has signed on to play Fleetwood Mac's Christine McVie, Dennis' late-'70s love interest. Farmiga is best known for her Oscar nominated performance opposite George Clooney in 2009's Up In the Air.

http://www.wmmr.com/music/news/story.aspx?ID=1725460


http://www.maybellinebook.com/2012/06/beach-boy-dennis-wilson-movie-drummer.html

In the 1964 most Airline Stewardesses carried Maybelline in their over-night bags



Remember when Flight Attendants were called Stewardesses?





And carried over-night bags on short trips!
Well, most likely these Maybelline products could be
 found in most of their bags during the 1960s.
















1960's American Airline Commercial.  Check the make-up and oh, were they really so naive!  I guess so, and to think that's what I aspired to be when I was 19...But Maybelline was the make-up in most every girls bags...Why?  because it was Quality Yet Sensibly Priced.






North Scottsdale Lifestyle Magazine, features Author Sharrie Williams

The Maybelline Story And the Spirited Family Dynasty Behind It
Perhaps you remember the familiar advertising slogan, “Maybe she’s born with it. Maybe It’s Maybelline.” It might be one of the last legacies handed down from the original family of an American dynasty. Although the company now known as Maybelline New York was acquired by L’Oréal Paris in 1996, Maybelline remains a household name.
One of the original family’s direct descendants, Sharrie Williams, has authored, The Maybelline Story…and the Spirited Family Dynasty Behind It, to tell her family’s own fascinating story.
The office in her attractive, yet beautifully stylish adobe-style North Scottsdale home, is neatly stacked with a rich collection of photos and memorabilia. She tells the story of how the vision of her grandfather’s brother founded the American make-up giant, Maybelline Cosmetics.

The book is a true page-turner, each chapter leaving the reader wanting more. In the Preface, Alan Andrews Ragland, describes company founder, Tom Lyle Williams, as “a self-made man—a boy from small- town American who, through determination, great ideas and plain old hard work, created an astonishingly successful company called Maybelline.”
In 1915, Mabel Williams, inspired her brother, Tom Lyle, to formulate an eye-beautifying product called, “Lash-Brow-Ine.” Today’s version of that original product still claims to be the best-selling mascara of all time. Tom Lyle, bought the company that became known as Maybelline with a $500 loan he borrowed from his brother, Noel J. Williams
That company, named in sister Mabel’s honor, would eventually become the leading cosmetic industry giant in America.

As the story goes, after witnessing his sister Mabel, “replacing” her singed eyebrows and lashes with a mixture of burnt cork and petroleum jelly, Tom makes a tremendous discovery. He realized that the way actresses made their eyes so compelling on screen could be easily replicated for non-starlets with a few ingredients in their proper ratios.

Sharrie Williams relates a colorful story of how her great uncle, the middle son of an American family (with roots going back to the 1600s, that include Benjamin Franklin, the founder of West Point and a leader of the Boston Tea Party) played a pivotal part in American history, creating a company with a product that has become a familiar household name.
During the “roaring ‘20s,” the “flapper era” would provide a devoted following for the eyelash and eyebrow beautifiers that Maybelline produced. The demand for Maybelline products was so great that even through the Depression the company remained successful.
“Hollywood and Silent Films were a key ingredient in making Maybelline, the great company it became during the 20th century,” Sharrie explains.
Some of the famous faces over the years who have represented the Maybelline Cosmetics Company have included: Gloria Swanson, Jean Harlow, Clara Bow, Joan Crawford, Paulette Goddard, Rita Hayworth, Betty Grable, Lana Turner and Loretta Young.

After the company sold in December 1967, Linda Carter of Wonder Woman fame became the face of Maybelline for a time. After it sold again to Loreal Paris, Maybelline New York’s famous Super Models representatives have been the likes of Christy Turlington, Kirstin Davis, Miranda Kerr, Sarah Michelle Gellar, Melina Kanakaredes, and Sheetal Mallar. Julia Stegner, Jessica White, Emily DiDonato, Lisalla Montenegro, and Shu Pei.
The author grew up in Southern California leading a middle class lifestyle until the sale of the Maybelline Company made her father an overnight multi-millionaire, which she says turned out to be both a blessing and a curse. Sharrie reveals candidly her own realization about beauty, from the inside out.
We asked her some questions about her life and experience in writing the book.
nsL: What is one of the most interesting things you learned from documenting your family’s history—and from growing up in that family?
SW: I learned, our lives were like the old Saturday Night Live skit, ‘It is better to look fabulous than to feel fabulous.’ I remember when the Maybelline Company sold, my parents went through a nightmare divorce and my father became obsessed with creating a lifestyle of the rich and famous. It was a brutal transition and I covered up my grief with a lot of make-up, designer clothes and an expensive car. After all…to the world I was supposed to be happy and look fabulous, but inside my heart was breaking. This lifestyle went on until I too, faced a divorce and the loss of a child. From that point on I wanted to find the real person hiding inside the perfect facade I created to protect me from being hurt.
nsL: in your book, you point out that the Maybelline Company survived through some of the most tumultuous times in American history. What made the company sustain during the Great Depression? What was it like to be a part of that history?
SW: My great uncle Tom got down on his knees every night and asked God for guidance. During the Depression he lost his fortune, but he was given the key to success. Up until that time, the Maybelline product was mostly available through the classifieds in magazines and newspapers. He decided to sell Maybelline in the dime stores, making it affordable for all women, putting the product in a little red box and dropping the price from 75 cents to 10 cents. He moved from Chicago to Hollywood and used the famous faces of movie stars to endorse his product…and the rest is history. I’m grateful to be from the family that gave the world a quality product for beautifying their eyes, yet it was, and is, still sensibly priced.

nsL: how did you come to live in North Scottsdale and have you adjusted to living in the desert?
SW: My daughter graduated from Arizona State University and received her Masters from University of Phoenix. She fell in love with a boy at ASU and married him at his father’s home in Tempe. After their first child was born, I knew I had to be where my kids were. So I rented my home in California and bought this charming adobe-style home on an acre in North Scottsdale. I’m still going back and forth to California to see my sister and my friends, but after almost three years living here, writing my book and now my blog everyday, I’m falling in love with the peace and quiet and creative energy radiating from the beauty surrounding me here in the desert.
nsL: What are some of your own personal beauty and healthy lifestyle tips?
SW: I’ve been using use the most incredible skin products from Dr. George Brennan in Newport Beach for over 15 years and they have kept my skin tight and plastic surgery unnecessary. HC Compound and PM Stimulator: These two prescription strength products are used together to accelerate exfoliation, lightening and the cell renewal process. The HC Compound contains point one percent Retin A, and the PM Simulator contains four percent hydroquinone and 12 percent lactic acid.
nsL: What are some of your favorite summer foods?
SW: I eat mostly vegetarian to keep my blood free from toxins, and I enjoy raw salads, with two tablespoons of olive oil every day; a watermelon at least once a week; and my favorite breakfast is a cup of frozen blueberries in the blender with almond milk. I find the more flushing foods I eat, the cooler I feel, and I sleep much better in this heat.
nsL: you’re in great shape. What do you do for exercise?
SW: I go at least four or five days a week to AZ on the Rocks for yoga, and I swim in my pool for cardio. Combining all these ingredients has been my fountain of youth, and I’m blessed to have the time and space to live such a healthy lifestyle here in North Scottsdale.
Sharrie Williams blog and website can be viewed at MaybellineBook.com. Her book, The Maybelline Story and the Spirited Family Dynasty Behind It can be purchased on Amazon.com and through her website. Follow Sharrie on Twitter @sharriewilliams and Facebook Sharrie Williams.

Article Eleanor Andersen | Photography Joseph Albert

Magazinelink. http://www.nscottsdalelifestyle.com/2012/08/29/september-2012-issue/

MAYBELLINE ULTRA BIG ULTRA LASH MASCARA

Hi Sharrie, I was an avid devotee of the Utlra Big Ultra Lash waterproof mascara in velvet black. I used it exclusively for YEARS until it was discontinued around 1999. Since then I have spent a small fortune on numerous mascaras only to be severely disappointed with the mascara AND the brush. While the next best substitute is Maybelline Great Lash mascara, it doesn't quite live up to the UBUL. Is there ANY, way to reintroduce or reformulate the original? Any information would be greatly appreciated. Many thanks!



Maybelline Ultra Big Ultra Lash Mascara Waterproof - Velvet Black





BEAUTIFUL THICK LASHES ALL DAY WEAR NO SMUDGING OR SMEARING

  • Features
    • Special waterproof formula provides long lasting wear without smearing or smudging.
    • Lash-building brush builds and seperates, thick lashes.
    • Contact Lense Safe
    • Hypoallergenic
  • Application Tips:
    • Sweep mascara through lashesfrom base to tip. Do not let dry between coats.
Price: $15.99
Buy Product Online | Visit Store Home

Response: 



I truly feel as if your email today was heaven sent! Unfortunately, they are out of stock at the moment and I am anxiously waiting their reply. Thank you so much for taking the time to refer their website to me. PS - just came home from shopping and the fresh peaches were on sail. I am going to try your Aunt Mabel's recipe for peach cobbler. I saw a video link for you actually making it and it looked delish! You made my day twice today, thank you.



After receiving several requests for Ultra Big Ultra Lash I'm happy to have some good news. Send your questions, reviews and personal stories to me to post on the Vintage Maybelline Book Blog.  


Maybelline Art Deco ads transform from black and white into eye-popping color during the 1930s

                  Vertical ad in Photoplay magazine 1935

                  Full page black and white ad in 1936


       Same image used on first carded merchandise in 1936


During the 1930s Depression. Maybelline mascara was no longer sold through the classifieds in magazines, it was now sold in dime stores, produced in smaller boxes and dropped from 75 cents to 10 cents.  Profits soared and were put right back into advertising.  This full page, glossy color ad from 1937 is a perfect example of Maybelline's transformation from black and white to color.

Maybelline was the first to develop carded merchandise.


Read the whole story in my book, The Maybelline Story and the Spirited Family Dynasty Behind It.  

Guest Blogger Joy Haskell tried them all but is happy to get back to Maybelline.


Maybe it’s Maybelline”. Sometimes it’s good to get back to your roots. I was recently on twitter and I started reading some of Sharrie Williams tweets. Sharrie is the grandniece of Tom Lyle Williams, who is the founder of Maybelline. It was perfect timing as I needed a change in my makeup.


 I purchased Maybelline’s Black Mega Plush Volum’ Express Mascara. It did exactly what it was suppose to – give me volume and length to my eyelashes. The Mega Plush Volum’ Express did not smudge or run. 
My eyes tend to water easy and it was nice not to have black streaks under my eyes; as with other mascara’s. It also did not clump together, which then causes my thin eyelashes to “cake” together and when I try to separate them they either fall out or it turns into one big clumpy lash.
Sorry, L’Oreal but I have tried all of your mascara’s and have to say my lashes and your mascara’s do not get along.
I also purchased Maybelline Dream Fresh BB 8-in-1 Beauty Balm Skin Perfector Medium Sheer. Who has 8-in-1 Beauty Balm that doesn’t make your skin oily or worse break out? Maybelline. When I say my skin is sensitive; let me paint a picture for you. The moisturizer I use is medical grade as I have tried just about all of them. If my skin has the slightest change in makeup I break out or I get red and blotchy. Needless to say I had a lot of drama/trauma in my teen years when it came to makeup. Back to the story, I was hesitant but thought I would give it a shot.
 Insert angelic music here... it worked. I did not break out and I even tried it without my moisturizer with no break out or blotchiness. I did not get oily or shiny. I can wear it with or without powder and I feel confident. I said sometime’s it’s good to get back to your roots. When I was a teenager I used Maybelline. When I “grew up” I started using other brands like Mac, Lancôme, etc. Who wants to pay $40 for Mascara every month? I don’t.  I’m tired of paying $48 for my Primer that I still have to wear with a powder.
I paid less than $20 for both products and am
 S-A-T-I-S-F-I-E-D. 
 It paid off for me to get back to my roots.

By Joy Haskell
Twitter: @ishouldread
Email:  ishouldread@gmail.com

Joy thank you for writing a great post for the Maybelline Book Blog.  I think you need to get your Blog going again because you have a cute style and express your words with humor and originality.

I hope you buy my book and do a review for me and be sure to click on:Live From the Runway where Maybelline New York is sponsoring Mercedes-Benz Fashion Week. Oh and please keep trying more products and let me know what you think.  


                        But remember it all started in 1915 with.....

                                          Tom Lyle Williams!!!