Sharrie Williams Celebrity Gossip Column Interview in Polish Magazine... INTERIA KOBIETA...gets lost in translation,

 If you'd like to see the magazine and the article written in Polish, please click on this link 
 http://kobieta.interia.pl/gwiazdy/wywiady/news-maybelline-historia-rodziny-ktorej-pieniadze-nie-przyniosly-,nId,1402699   

Eye care products earned them a fortune, but gave no luck. After years of heiress' family Maybelline "has decided to reveal the brutal truth about the lives of their ancestors. Alcoholism, adultery and "beauty terror" is a darker side of life.  But there is a positive aspect - perseverance and determination in the pursuit of purpose are key to success.

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The company operates in nearly a hundred years ...

 

/ Getty Images / Flash Press Media

Isabella Grelowska, INTERIA.PL: People often think that a good business is one that has never borne failures. The first business of Tom Lyle, the creator of Maybelline, was a total flop, then go bankrupt a few times. What qualities made it a success anyway?

Sharrie Williams  - He believed that a good product and the pursuit of success outweighs the risk of failure. Tom Lyle was a genius marketing and advertising. For decades he could identify target markets.  

In one of the first advertising campaign Maybelline fell empty promises, which led the company to the brink of collapse. As this event resulted in Tom Lyle and his subsequent behavior?Tom Lyle was a pioneer in the market for eye makeup products, but, as you noticed, in the development of Maybelline ad played a huge role. What was the key to corporate success: a good product or advertising?
 
- Company Maybelline always stuck to the principle of "quality at a reasonable price", so that every woman can afford to be beautiful.But what caused the Maybelline company became number one in the world, were and still are marketing and advertising.

 - At a time when advertising only its first steps, everything was allowed because there were no laws that would restrict it. When Tom Lyle has released its first product Lash-Brow-Ine, claimed that stimulates the growth of eyelashes. Tom Lyle himself believed it, but it turned out that the ointment had no such action. Then threw her production and began to create ink przyciemniającego eyelashes, which he called Maybelline. Focused on beauty products, giving up medicine. I do not want to be known as a chemist, but as the king of advertising.

In the book, for introducing his family "without makeup". Do not hesitate to show the disadvantages and move even very painful issues. Why did you decide this?

- When people think of family Maybelline, it seems to them that it must be perfect, that its members had and have a great life. This is not true. We are a simple family having its drawbacks. I would like the readers were able to understand me, my family and this is what we went through. We're not perfect, and anyone who meets me or hear at the meeting, you will feel that there are things that unite us.

I hope this story will inspire and encourage people to do, to believe in your dreams, work hard to achieve them, overcame difficulties and were successful.

Is the family tree ordered by the Emery was real?

 - For the first 80 years we thought so. But at a time when he ran his research, which in the early '30s, he had access to fairly limited sources. After the publication of my book, contacted me one person who thought that we were related. After closer examination of the case, it turned out that one of the lines covered by Emery was false. I had to give it up. But we are still related with Benjamin Franklin.

You described the details of many of the compounds in your family, but between the volume of Lyle and Emery Traded quite vague. Why?

- I do not know too much about their lives, because they were gay and behaved far-reaching discretion also applies to family members. After leaving my book Emery's family found me and we became very close, and even call ourselves cousins. This is because that if Tom and Emery lived today and wanted to get married, our families would be joined officially.

You wrote that homosexuals have become a kind of scapegoat at the end of the Great Depression and again in the 50s What do you think the times were most difficult for Tom Lyle?

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 - I think it was hard for them 30 years to the death of Emery in 1964, but the worst were the years 50's when the government decided to eliminate homosexuals from the cosmetics industry. Since that time, Tom and Emery particularly care about your privacy and so that they were never invested them with brand Maybelline. From that moment on their faces were only Maybelline star movie.

You wrote that the money had a devastating impact on your family. Why did this happen?

- The time when Maybelline was sold in December 1967, were mere representatives of the middle class. This event made us multimillionaires in a single night. It was like winning the lottery, everyone had to somehow adapt to it. My mother never coped with the change, and the grandmother involved with the wrong crowd, which destroyed it. Adapting to the new position took us years.

The beauty was prized value in your family.Are you felt "terror of beauty"?

- My grandmother, Miss Maybelline, was a real perfectionist when it comes to matters of beauty and it was really hard to live in harmony with its expectations. hurt yourself using diet pills, tleniąc hair at the age of 15 years and hiding behind a mask of perfection. Abandoning the façade and accept myself as I am, it took me years spent in therapy after her death.

What now for you beauty?

- To be healthy, look healthy and feel healthy. I do not drink alcohol and do not use drugs, I try to eat properly. Exercise, especially yoga, allow me to retain youth and feel naturally beautiful for her age. Also being productive and giving something of myself makes me feel beautiful inside and outside. In 2015, I will give another book on the centenary of Maybelline, I will also continue my career speaker. All readers are invited to follow my blog www.maybellinebook.com.

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After 100 years, Maybelline is still the # 1 Cosmetic Brand Globally...Every 1.5 seconds a Great Lash Mascara is being sold somewhere in the world

Maybelline Great Lash still number one after 42 years

Beauty hasn't changed much throughout the decades,  Girls still just want to have fun and it's always been fun wearing Maybelline Mascara. 

My great Verona and Bunny in 1933 decked in their Maybelline mascara.

Today Maybelline mascara - as always, is the number one mascara in the world - a tube of Great Lash mascara sells every 1.5 seconds somewhere around the world. Who would have thought a simple idea in 1915 would be the rage of women everywhere  a 100 years later.

Before Maybelline New York, there was the Maybelline Company.  Before the Maybelline Company, there was Maybell Laboratories.  Before Great Lash Mascara, there was Ultra Lash.  Before Maybelline there was Lash-Brow-Ine.  But no matter what - It all started with Tom Lyle Williams with his sister Mabel and brother Noel James Williams.

Read all about in in my fabulously outrageous book, The Maybelline Story and the Spirited Family Dynasty Behind It.

Sharrie Williams, author of “The Maybelline Story and the Spirited Family Dynasty Behind It” and a direct descendant of the Maybelline family, will be the guest speaker at the Brandeis National Committee, Phoenix Chapter’s Spring Fling luncheon at 11 a.m. Friday, April 25, at Orange Tree Resort, 10601 N. 56th St., Scottsdale. The event will also include the installation of officers. 

Tickets start at $55 before April 16 and $65 after; cost includes lunch and a copy of Williams’ book. Proceeds benefit the Brandeis Sustaining the Mind Campaign,  which supports neuroscience research at Brandeis and endowed scholarships for students in the sciences.

Missed the event, enjoy this slideshow video.

MAD MEN'S Don Draper sends the 1960's out with a bang... Maybelline changed hands in 1967

While Sterling Cooper and Partners continue adding clients

Don Draper is one hot mess. Sleeping until noon, eating Ritz crackers for breakfast and living with his new roommate... a gigantic cockroach  

Don Draper is still trying to pretend he’s not an unemployed alcoholic.

Last Season of Mad Men will decide Don Drapers fate.

Here is what I was doing during 1964 as a teenager living in Southern California... trying to break into Hollywood.

Went to the TV Premiere of Marlo Thomas’ “That Girl” and loved it!!!

by saffronsrule

August 25, 1964. Tuesday. Went to a TV Premiere.

The rabbit got out so we called the SPCA. They said they found one so we went to get it, but it wasn’t ours. It was next door the whole time. Pearl got sick so we didn’t go to the beach. Nana came over and let us use her car. My sister Donna, her friend Teri Thompson and I went to Toes. It was ugly and cold. Tonight Pearl, Donna and her friend Linda Kline and I went to a TV Premiere. It was really good! We got to rate the show. It’s called “That Girl.” After, we drove around Hollywood and went to Pandora’s Box. We saw the Marauders playing there. I was so sad because it wasn’t Byron’s band the Marauders. We went to the Purple Onion, but couldn’t get so finally went to Woodies and got Hot Fudge Sundaes. Also, Walt Disney’s Mary Poppins was released today.

Marlo Thomas “That Girl”  became my all time favorite TV Show as a Teenager.  I wanted to be just like her in every way and I never missed a show. I loved her clothes, shoes, make up and hair.

Pandora’s Box The Club was a very cool club that let teenager’s in.  It was actually more of a Coffee House and a Hollywood hot spot in 1964.

Woody’s SmorgasBurger was the best burger joint ever and you could make up your own burgers and your own Sundae’s with the works.  My family had been going there since I was a little kid in Grammar School.

I still hadn’t given up hope of snagging Byron Ferguson, the drummer in the Marauders… from Westchester High School.  But this wasn’t his band.

Ultra Lash was launched in 1964, featuring a Black Girl  endorsing the new product.

Tom Lyle Williams, founder of The Maybelline Company
1915-1967,

click on Maybelline sells to Plough Inc. December, 1967

Check out my hilarious 1964 High School, Saffrons Rule Blog at  http://saffronsrule.com/

Podcast...Dr. Nancy O'Reilly Psy.D. gets to the truth of what it was like growing up Maybelline

Click to Listen.  Dr. Nancy O'Reilly's Podcast with Maybelline Story author, Sharrie Williams

Sharrie Williams tells a fascinating and powerful story about growing up in the midst of a family where being beautiful was the ultimate achievement. The Maybelline Story is not just the best beach read, it is the best anywhere read. Congratulations Sharrie on stepping out and speaking from your heart. Your empowering messages will help women and girls for generations to come.

Listen to more about Sharrie’s empowering story and how our ideas of image affect all of our lives. Check out Sharrie’s blog and her book, The Maybelline Story, for the complete fascinating story, voted runner up for New York’s Best Beach Read and Honorable Mention in the Hollywood Book Fair.

Dr. Nancy O’Reilly, Psy.D.

Founder of WomenSpeak.com and WomenConnect4Good Foundation, Inc.

Keynote Speaker and Author of Timeless Women Speak: Feeling Youthful

Growing up in the center of the beauty-culture in Southern California had its pressures and pitfalls, says Sharrie Williams in this conversation with Dr. Nancy. The area is so beautiful, it makes you want to aspire to be the best and the most beautiful you can be. Sharrie has a unique perspective, because her great uncle Tom Lyle Williams, inspired the cosmetic giant and first company of its kind, Maybelline.

The company was founded in 1915 and The Maybelline Story is an America tale of rags to riches, determination and perseverance of the people behind it. But it is also Sharrie’s story of surviving a complicated childhood amidst strong-willed people who made selling beauty their way of life.

Beauty Culture and Perfection

She recounts a memory when she was 5 years old. Her grandmother (Nana) took her into the bathroom and showed her how to put on makeup. She enjoyed the attention and understood that her goal in life was to be beautiful. She developed an eating disorder in pursuit of to staying thin and tirelessly practiced with the sample boxes of makeup that arrived so she could apply everything perfectly. Under it all, pursuit of perfection was the real issue throughout her teen years.

Dr. Nancy and Sharrie discuss the effects of the beauty culture on today’s youth. Sharrie admits that she had to grow into an older woman before she could finish her book. Not only because it gives her more credibility in having lived it, but it took maturity for her to understand that there is so much more to life than beauty.

Virtue versus Vanity

The irony is that before silent films and Hollywood really started to impact our society, the sought-after quality that made a woman wife-material was virtue. Today it’s vanity, and Sharrie’s uncle was the first to sell women on the idea of vanity. We had to be taught to care about our image.
Dr. Nancy and Sharrie discuss how pervasive this has become and how even very young girls undergo cosmetic surgery and how actresses and models get thinner and thinner. Today, the images have become so impossible to achieve, these women represent skeletal icons instead of human possibilities.

Video Slideshow Celebrating 100 years of Maybelline with Perris Valley's Movers and Shakers

Author Sharrie with Katie Keys Past President of the Perris 

Valley Historical Museum and Perris Mayor Daryl Busch.

Author Sharrie Williams Presents 100 Years of Maybelline 

at the Motte Classic Car Museum.

Leon and John Motte owners of the Motte Classic Car Museum pictured here with author, Sharrie Williams and her long time friend, Cheryl Manbeck seated in a classic Auburn.

Historical and Museum Association Installation Ceremony 

Quinn Hawley, president of the board of directors of 
the Perris Valley Historical and Museum Association, addresses the crowd during the March 29 installation event.

Sharrie Williams with her friend, David (Hook) Van Houten, long time filmmaker and Producer of Borderline Hollywood. David Van Houten's roots in Perris date back to the 1800's, when Perris was home to the regions gold rush...the Hook family still own the Santa Rosa Gold Mine.  David is deeply revered by the people in Perris and produced the movie, “D Street: A 45 minute Documentary” that captures a century’s worth of Perris history, culture, diversity, development and recreational activities and opportunities. He has also donated much of his family's heirlooms and personal history to the Perris Historical Museum.

Seated at my table were many of my friends and family. Left to right, Floyd Welles, Preston Williams, Patty Welles, David Van Houten, Billee Williams, Donna Williams, Sharrie Williams and Cheryl Manbeck.

If you couldn't make it to this wonderful event, please enjoy the experience in this video.


I was delighted to meet Riverside County supervisor Maroin Ashley at the my 100 years of Maybelline event and was very excited to hear that in late 2015 a new railway stop will be stationed in Perris.  It will extend the existing 91 Line, which runs from Los Angeles Union Station to Fullerton, Corona and Riverside. 

supervisor Marion Ashley

According to Perris Mayor Daryl Busch, who also sits on the commission, there will be a new train station in downtown Perris.  I will be the first to get my Passport to Perris and catch the train when it makes it's first stop at the Perris train station....  Finally after 100 years since Perris was part of Gold fever, it will be back on the map.  Watch out people, because property values are going to skyrocket in the next ten years if things go the way they are for the "Little Train That Could."

Old early 19th century Mining building off of Santa Rosa Mine Rd. in Perris, CA. It's private property

The creators of the Perris Centennial Exhibit at the Southern California Fair said they wanted to design a display that would link the City's past with present while connecting with people through a series of photographs, documents and mementos from Perris' first 100 years. 

What started as small and family-owned business went on to become one of the largest and well-known cosmetic giant in United States. The Maybelline story set's trends from the sidewalk to the catwalk, bestowing their love for fashion and dynamic colors in the lives of women all over the globe, They have empowered women to create new looks, make a glorifying statement, flaunt their individuality and showcase their creativity. The Maybelline family has always inspired women to feel beautiful and worthy of admiration. Motivated and inspired by established women, Maybelline provides a revolutionary and trendsetting palette of shades that are viable for every woman irrespective of color, creed and ethnicity.

Sharrie Williams Blog... The Maybelline Book at www.maybellinebook.com has registered more than 3 million people from Germany, United States, United Kingdom, Russia, Ukraine and other nations. She has spoken to various online and print fashion magazines.

You're Invited to see Sharrie Williams Present "100 Years of Maybelline" at The Orange Tree Resort in Scottsdale Arizona, April 25th. reserve your ticket

Tickets start at $55 before April 16 and $65 after; cost includes lunch and a copy of Williams’ book. Proceeds benefit the Brandeis Sustaining the Mind Campaign,  which supports neuroscience research at Brandeis and endowed scholarships for students in the sciences.

For reservations, call Nan Waldman, 602-996-5639 or nanlarry@cox.net.

View the Beautiful Orange Tree Golf Resort 

Brandeis National Committee is an organization committed to providing philanthropic support to Brandeis University, a distinguished liberal arts and research university founded by the American Jewish community. The membership is connected to the University through funds and through activities that reflect the values on which the University was founded: academic excellence, social justice, sectarianism, and service to the community.

What started as small and family-owned business went on to become one of the largest and well-known cosmetic giant in United States. The Maybelline story set's trends from the sidewalk to the catwalk, bestowing their love for fashion and dynamic colors in the lives of women all over the globe, They have empowered women to create new looks, make a glorifying statement, flaunt their individuality and showcase their creativity. The Maybelline family has always inspired women to feel beautiful and worthy of admiration. Motivated and inspired by established women, Maybelline provides a revolutionary and trendsetting palette of shades that are viable for every woman irrespective of color, creed and ethnicity.

Sharrie Williams Blog... The Maybelline Book at www.maybellinebook.com has registered more than 3 million people from Germany, United States, United Kingdom, Russia, Ukraine and other nations. She has spoken to various online and print fashion magazines.

Maybelline has included famous celebrities such as Miranda Kerr, Zhang Ziyi, Jessica White and Sheetal Mallar as their brand’s face. Maybelline has a gamut of products ranging from makeup products for eyes, nails, lips, face to beauty accessories like combs, removers, brushes and curlers.