Maybelline founder Tom Lyle Williams

OLD HOLLYWOOD, comes alive, while crusing in my great uncle's Packard Victoria

After two months of talking about my mini-documentary... showing Tom Lyle Williams, 1940 Packard Victoria... here is part 2, of my interview with Packard historian and owner of Vault Cars, Steve Snyder.
Sharrie Williams, author of the Maybelline Story and the Spirited family dynasty Behind it... slips into her great uncle's 1940 Packard Victoria, with Steve Snyder to talk about it's history.  click on video.
Click on video, of Steve Snyder and Sharrie Williams than click again for larger screen.

Chuck Williams aka BB1, of Reeeeel ConvertiblesSteve Snyder of Vault Classic Cars, Sharrie Williams, author of the Maybelline Story, and her sister, Donna Williams, spend an afternoon, viewing and discussing the history of Maybelline's, Tom Lyle Williams, 1940 custom made Packard Victoria.



To be continued tomorrow......

Maybelline founder's 1940 Packard Victoria...Interview with Packard historian, Steve Snyder.

My interview with Steve Snyder, owner of Vault Classic Cars... and  the son of Bill and Jo Ellen Snyder, owners of this beautiful, custom, 1940 Packard Victoria...
once owned by, Maybelline founder and owner, Tom Lyle Williams.  

Chuck Williams aka BB1, Sharrie Williams and Steve Snyder.

Click on the video and watch part 1, of my interview with the Snyder's and my cousin Chuck Williams aka BB1.





Check in tomorrow for part 2, when Steve and I sit in the Packard and get down to the real history, behind this spectacular classic showpiece.

Be sure to pick up a copy of The Maybelline Story and the Spirited Family Dynasty Behind It, on Amazon or Barnes & Noble in paperback, or for your Kindle and Nook,  or buy a signed copy from my site.

HARPER'S BAZAAR, BEST MASCARAS OF ALL TIME?

                Best mascaras of all time




                       By Kari Molvar,
                       Harper's Bazaar



Some women go to serious lengths to avoid leaving the house with bare lashes (and then only with dark sunglasses on). That all-important flick of mascara frames your face, pulling together your entire look in a few strokes.

So which trusty wands have inspired the most devotion among the lash pack? Here,

      BAZAAR reveals the definitive list.


        Maybelline Great Lash Mascara

          
                       Why we love it:
This classic drugstore mascara has been thickening lashes since the ‘70s with its signature, easy-to-handle narrow wand and clump-free formula that resists smudging but washes off in a cinch.

   Iconic status: completely deserved.


Check in tomorrow and view - part one - of my interview with Steve Snyder of Vault Cars.  We will be discussing, Maybelline Icon, founder, Tom Lyle Williams, classic, 1940 Packard Victoria.

Maybelline's spectacular one of a kind classic car.

Meeting with Packard historian, and owner of VAULT CARS,  Steve Snyder, was a real eye opener!!!


Steve brought out a thick folder, documenting the history of my great uncle, Tom Lyle Williams, Packard Victoria and gave us a history lesson that few car collectors ever hear.  But before all the fun began, I signed my book, The Maybelline Story, to his parents, Bill and Jo Ellen Snyder..... who also had priceless stories about this special car.




According to Steve's documentation, the Packard Victoria, was advertised for sale in 1952,  in Los Angeles, in a big photo ad in..... 



October 1952 Motor Trend,
                    the October issue if Motor Trend, for $2,900.



That sum would have purchased a brand new '52 Buick Super Convertible, so the 12 year old Packard was still mighty desirable at the time.




Next, It was shown in a color photo, in it's
 original cream color....



                                in Borgeson & Jaderquist's 1955 book,
                                "Sports and Classic Cars." 


January, 1955 Motor Trend.

                   In January 1955 Motor Trend ads,

                    had the car available for $1,200....





According to Steve, the car showed up in the February, 1966 issue of Hemmings Motor News, which was then quaintly organized into
 "Ford" and "Non-Ford" sections.


"It's an easy car to spot," Steve said, "since the combination of 1940 chassis with 148" wheelbase, Bohman and Schwartz Victoria bodywork..... 





and, Horse head, hood ornament and unique headlight bezels and parking lights identify this car."


Bill Snyder, (the owner since 1971,) had a conversation with Chris Bohman, who told him, "this was the only car on the 148' wheelbase, and the only Packard Victoria done by Bohman & Schwartz in 1940."


In 1971, the car turned up again...



 in Old Cars Weekely, in Kahoka, Missouri, and when Bill Snyder saw the ad, the rest was history.


According to Steve's father, Bill Snyder, there was

 one other Packard Victoria done by Bohman & Schwartz, but it's a 1941 model, on a shorter, 138" Chassis, and it has a different fender treatment and hood ornament.
Bill, Jo Ellen and Steve Snyder.

Stay tuned tomorrow,  for a taped interview with Steve Snyder, as he sits at the wheel of the Packard Victoria and tells the entire story.

View video of Maybelline founder, TL Williams Packard Victoria, inside - out.

In 1971, the 1940 Packard Victoria was published in Old Cars Weekly in Kahoka Missouri.  Bill Snyder decided that, instead of purchasing a brand new 1971 Cadillac Coupe deVille, (which cost the same as the Packard) he would instead buy the Packard.


click on video, once it's going - than click a second time, to get a larger view.

 
Bill made the right choice, because today the Cadillac is worth around $10,000, and the Packard is pushing close to one million dollars.

Meet the Snyder's in this video and see the 1940 Packard Victoria from the inside out.

To be continued tomorrow....



                       VAULTCARS, STEVE SNYDER. 

Visit Steve Snyder's website.  However the 1940 Packard Victoria is not for sale.

Preview video of my day with Uncle Lyle's, 1940 Packard Victoria


Tom Lyle Williams, 1940, custom Packard Victoria, 

Tom Lyle with the 1940 Packard Victoria, at his Villa Valentino, in the Hollywood Hills.
Donna Williams.
               Sharrie, cousin Chuck Williams, aka BB1,
                      and my sister, Donna Williams
Chuck Williams, aka BB1, with Steve Snyder, owner of VAULTCARS,  (and, Bill and Jo Ellen Snyder's son,)
Owners of the Packard Victoria since 1971,
                            Bill and Jo Ellen Snyder.
Sharrie, Chuck, aka BB1, and Donna
Donna and I, cruising in the Packard.



Check out our ride in the Packard Victoria, convertible.

Click on video, than click again for a larger view.

Tom Lyle Williams 1940 Packard Victoria HERE WE COME!!!

My cousin, Chuck Williams, aka, BB1, and my sister Donna Williams and I are on our way to see our great uncle Tom Lyle Williams, 1940 Packard Victoria!!!




    Chuck Williams, aka, BB1, with his Factory 5, Cobra.





Sharrie Williams, with her father Bill Williams, 1977, Clenet, Series 1, number 13.





               Donna Williams at the Santa Barbara
                     2011, Concours d' Elegance.


The three of us love vintage automobiles, especially our great uncle Tom Lyle Williams classic custom Packard's.

Tom Lyle's 1940 Packard Victoria, is owned by Bill Snyder.  We will meet with Bill and his son, Steve Snyder, owner of VAULT CARS, to see the Packard, for the first time since Tom Lyle sold it over 60 years ago.

Stay tuned for pictures and video's tomorrow.

The original MAD MEN... came out of the Maybelline Co.,

My great uncle Tom Lyle Williams coined the word ULTRA LASH and brought out the first tube of Maybelline with a Duo-Taper brush, in 1964.  
It was all about advertising and Tom Lyle, was an advertising genius. This is also the era, when AMC's TV show, giant, Don Draper, of Mad Men, ruled the
advertising industry on the East Coast.







TV Show, Mad Men's, Don Draper, 1964.



                                        Season Five, cast of Mad Men.


While the Advertising industry was manipulating the
All American image, I was a Junior, at Culver City, High School... totally involved with my girls club,
SAFFRONS, in 1964. 



I became very popular, having a blue and white,
1957 Chevrolet Belair 4 dr Sedan, Hot Rod, Muscle car,


and a house with a swimming pool. 


My best friend Pearl Peskin and I were what you called Beach Bunnies, when Surfers Ruled the West Coast Beaches, in the 1965.  You could see us cruising down to Playa Del Rey, in my 57 Belair, with a car full of Saffrons... cruising for parties on the weekends... or spending 2 hours... everyday... to look model perfect.
I never went in the ocean... just basked in the sun, all day long, while adjusting my tan line.



So that's what I was doing, in 1964 and 65, while my great uncle, Tom Lyle Williams, was creating beautiful Maybelline advertisements... that brought teenage girl's, like me,  into the dime stores to buy ULTRA LASH...


Watch Mad Men this Sunday on AMC at 9:00 EST.  And... pick up a copy of my book, The Maybelline Story, if you're curious to know more about my life in the 1960's.

Also, tomorrow my cousin Chuck Williams, aka, BB1 and my sister Donna and I will be at last visiting our great uncle, Tom Lyle Williams, 1940, Packard Victoria, so stay tuned this weekend for fun pictures and videos.

Mad Men Returns Which Means Don Draper Is On The Prowl ...

The Emmy and Golden Globe Award-winning drama Mad Men, Season 5, Premiere's this Sun., Mar. 25 at 9pm, ET/PT.   

I love the fact Man Men is vintage 1960's, in the Advertising Industry.  I hate the fact, that the era was so so sexist.... and back then, I had no idea what was going on.


Do you remember, Maybelline's Magic Mascara, with it's totally new Spiral Brush in 1960.




and the bubble hairdo.  That was my life as a teenager. Big rollers, mascara, pale lipstick and looking for the perfect guy to make all my dreams come true!!!

1960 Maybelline ad in Glamour Magazine
Be sure to watch Mad Men, season 5, on Sunday, and if you haven't been following it,  catch up on all the seasons with Netflix.  It's one of the best shows on TV,  especially if you love vintage.  (And, especially because there are so few quality shows on TV today.)

Maybelline ad, 1960.

 According to Maybelline marketing man, Rags Ragland, "A woman's greatest asset is a     
          man's imagination."....."
That sum's up, early 1960s advertising and a woman's role in a man's world.

Read all about my life in the 1960s and how I was so influenced by Rags Ragland's phrase... Maybelline... and advertising...  Pick up your copy of The Maybelline Story today.  You won't be able to put it down.

Maybelline Magic, was in the BOX..

1954, Maybelline ad, showing how to apply, eyeliner, eye shadow and mascara.




My cousin, Noel P. (Williams,) Huber, sent me this picture, of Maybelline eye shadow boxes, that would be stamped with the Maybelline logo and filled with cream shadows, during the 1950's.




In the 1950's, this gold metal Maybelline box, would arrive at De Luxe Mascara, (Maybelline's mascara company,) and be filled with a black cake of mascara, a little black brush, a mirror and directions on how to apply Maybelline mascara.


My cousin Chuck, aka, BB1, and my sister Donna, and I, will be visiting with Bill, and Steve Snyder of... VAULT CARS... to view Tom Lyle Williams, 1940 Packard Victoria, this Thursday, March, 22. 


Stay tuned for fun pictures and video's next weekend.


Thank you for following the Vintage Maybelline Docu-Blog, the most extensive, documentary blog on the Internet.   ONE BIG NAME...ONE BIG FAMILY...ONE BIG STORY. Be sure to pick up your copy of The Maybelline Story today!!!!